AA - Motor Insurance [TV Advertisement]

...think the advert is for AA insurance services (hence putting it under this category) or AA Loans or AA (Automobile Association – just to clarify!) something, that bit passes me but the crux of the matter is who the hell are the people supposed to be?! It’s the one where two couples draw level in their cars at the traffic lights and look over at each other. The women are identical as are both the men. Both women are called Bev and both men are called ...
...“Kev?” Bev!” and so on.

Now what I can’t work out is the connection here. On first viewing it just appears that identical women are dating identical men – presumably two sets of twins BUT if you had twins you wouldn’t give them both an identical name ASWELL, would you?! So they can’t be twins? So the next more convoluted theory that occurs to me is the old one that people tend to choose partners that look the same or similar to previous ... more

I just can’t help it, I don’t know who else to ask, so I’m going to air my dilemma here! It’s this current TV advert you see, it’s bugging me. Normally I let these tiresome advert breaks wash over me and as soon as they are seen they are forgotten but this one has posed a puzzle for my and leaves me wondering whether I’m overlooking something really obvious, whether the makers have made a mistake or whether everyone else seeing it is left in the same quandary as me!

What on earth am I going on about? Well, I think the advert is for AA insurance services (hence putting it under this category) or AA Loans or AA (Automobile Association – just to clarify!) something, that bit passes me but the crux of the matter is who the hell are the people supposed to be?! It’s the one where two couples draw level in their cars at the traffic lights and look over at each other. The women are identical as are both the men. Both women are called Bev and both men are called Kev. There is a short interchange of “Bev?” “Kev!” “Kev?” Bev!” and so on.

Now what I can’t work out is the connection here. On first viewing it just appears that identical women are dating identical men – presumably two sets of twins BUT if you had twins you wouldn’t give them both an identical name ASWELL, would you?! So they can’t be twins? So the next more convoluted theory that occurs to me is the old one that people tend to choose partners that look the same or similar to previous partners to these too have chosen new partners looking like their ex-partners and just happen to meet each other at the lights and find this out as well as all knowing each other?! (Are you still with me here?......)

If you haven’t seen this yourself I hope I’ve put you in the picture (or utterly lost you!) but it’s shown often enough so I think anyone that even watches a minimum of television may have seen it at least once.

That’s it really. I just hoped someone may be able to solve the puzzle for me or at least confirm that I’m not the only one trying to work it out! Therefore this is a short piece, no ambling, rambling or analysis. I can’t even tell you in great detail what the advert is about as I’m inevitably always distracted by the aforementioned puzzle of the characters involved. My one point to make on that score is that when ad makers have that effect they are surely missing the point of advertisement? It’s meant to make you aware of a product or service and remember it – but if the advert in question just confuses or distracts you from its aim then they’ve failed surely?!

Anyway, I feel better for getting that of my chest and I hope at least one of you can either put me out of my misery or at least offer solidarity in confusion!!

Thank you, over and out :o)

 

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