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Books have always been an obvious candidate for mail order, whether online or by more traditional means and this company have found a great niche - reduced and remaindered academic books. These are the sort of books that are more expensive than your average paperback anyway, and are unlikely to be subject to mass-market price cutting, so the siren sound of 'cheap academic books' really caught my attention.
They produce an irregular (approximately bi-monthly) catalogue and have a regularly changing stock, with a definite humanities bias. A range of well respected publishers seem to use this catalogue for their remaindered books, including Oxford University Press, Routledge and McMillan. Not just for the specialist, there is generally a good range of 'interested public' level titles, and plenty for A level and degree students. Titles are., obviously, not the absolute most current, but most are up to date, as academic books often seem to have a very short shelf life.
Their customer service is excellent - I have ordered from them on four occasions now and had everything sent correctly and promptly. The one time a title went out of stock they contacted me straight away, and offered another related title that had arrived too late for the relevant issue of the catalogue. It might seem like an obvious candidate to be automated into a website, but I like recieving the chatty and informative catalogue, and it acts as a good prompt to read and buy, where perhapse one might not check a website so often.
Overall an excellent service, filling a much needed niche in the market, especially for those who do not live in a university town.