Advantages Funny , unique and imaginatine
|Clarity of message & brand identity|
|Quality of Concept|
Airwaves Active with Guarana Advert.
The advert begins with an alien space ship landing on planet earth with loads of people there waiting to see what happens. The door os the spaceship opens and we see a little greeny brown coloured alien walk down the walkway. When he gets to the bottom of the walkway he is greeted by a general, who says "Welcome to planet earth, Please make yourself at home." The alien then reaches into the general's pocket and takes out a packet of Airwaves Active. He takes one out of the packet and puts it in his mouth. As the flavour of the Airwaves active hits his taste buds, we see him suddenly starting to see what will happen to him on this planet. The Visions he has are as follows: - First, we see him jammed against the window on an over packed tube train. Then we see him slumped in a chair in front of the television finishing a soft drink from a fast food resturaunt,and he burps. The room is covered with rubbish, and junk and he has gained loads of weight. Next, we see him sat in a half empty run down club playing bingo, and looking very depressed. Then we can see him stood outside in the pouring down rain, stood by a barbeque with a burnt sausage on a folk looking up to the sky at the weather. Then he is on the kitchen floor trying to put a kitchen base unit together, when it falls apart and he is knelt down inside it with the instructions in his and as it falls into pieces. Finally, we see him running down the stairs with a towel around his waist. The phone is ringing as he is running but just as he gets there, it rings off. He kicks the unit that the phone is stood on. The scene then switches back to the Alien still on the walkway, suddenly he turns around and runs back up the walkway and into his ship. He slams the door shut and starts the ships engine. We then see the space ship take off and head back off out into outer space. As the spaceship takes off we here the narrator say "Come to your senses, with new Airwaves Active with Guarana." the words also appear on the screen saying `Come to your senses` and showing a packet of Airwaves active.My Opinion.
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