I first bought this about a year ago as I tend to get dry skin on my arms and legs during the winter. I didnt want to pay an absolute fortune for something that I would be using nearly every day.
It's made from organically grown Aloe Vera and uses the inner leaf gel (meant to be better than the outer leaf). On the bottle it claims that helps to smooth, moisturize and refresh your skin, which I think it does.
My skin feels a lot smoother and softer after the use of this body lotion. It is also easily absorbed into your skin, so you are not walking round sticking to your clothes for a couple of hours.
For those concerned about such stuff, it says on the bottle that the product and its ingredients have not been tested on animals, which I think is a plus.
I bought from TrustWilliam because they have free shipping.
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Having read a few of your reviews, it looks to me like you're trying to promote a website for a make called 'Trust William' rather than review the actual make of the products in question. Promoting someone else's products/website (your own?) on Ciao is strictly against the rules.