Disadvantages shipping could be cheaper
Amazon.co.uk one of those rare animals - a really successful dot com enterprise. The reasons for this are simple. It's a well-planned, intuitive site, it almost always works and they make it easy for the customer to get what they want.I've been using Amazon for more than 5 years now to buy books, DVDs, music CDs and toys, and in more than a dozen orders I've never been disappointed with the goods or the service. That seems like a pretty good record to me.
What do they sell?
Amazon carries a huge stock of books, DVDs, videos, music cds, computer software and games. There are also smaller selections of children's toys, high-value electronics like DVD players and camcorders and travel via expedia.co.uk.
What is the site like?
The first thing you notice about www.amazon.com is that it has no pretensions. It has a nice no-nonsense white background with the odd restfully coloured highlight to delineate the various sections. It's easy on the eye. There are no flashing bits, no flashy flash to get in the way of your shopping pleasure.
You can browse the site easily via well laid-out category tabs located at the top of each page, or you can search a particular title, artist, writer or genre using the excellent and intuitive search engine.
If you find something you want to buy, you simply click on the "buy" button and the item is added to your shopping basket. Once you've made your selections, you click the checkout button and are given details of your order, delivery charges and diverted to a secure server where you are asked to complete your registration by adding delivery and payment details. I've never had any problems with security and my card has always been debited correctly.
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