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Both my mother and I have been using Amazon for years. They sell a huge amount of items - pretty much anything you can imagine actually! The amount of items they have to offer is amazing because I love to do all my online shopping in one place.
The website looks a little cluttered to me... there is always a lot on one page but it's usually easy to get to where you want to go. There is a search bar at the top of the page and also a list of categories which makes it easy to find what you're looking for. With the addition of Amazon Marketplace, it can be a bit hard to identify what products are sold by Amazon themselves and which are sold from 3rd party sellers that some people might feel uncomfortable purchasing from.
The pricing on Amazon is very hit and miss. Some items are a lot cheaper than their competitors and some are more expensive. It's definitely worth comparing prices with other sites before assuming something is cheapest on Amazon. Upon searching for an item, you will often come across a single item with various prices. This is because Amazon have a marketplace where other businesses can sell their items at different rates to Amazon themselves, and sometimes they are much cheaper than Amazon themselves. Watch out though, as, unlike Amazon themselves, they often charge high postage rates, whereas Amazon offer free delivery on most items.
I find it easy to use the checkout page and have never had any issues with it. When you register, it saves your address and card details to make checking out very fast and easy. You can store more than one address on it too which is useful if you want something delivered to a friend or family member, your workplace or any other address.
I personally really like Amazon as their prices are generally very good compared to other leading websites, their delivery is usually reliable and fast, ordering items is easy and secure and they have a massive range of items to choose from.
The only inconvenience I find is that they don't accept Paypal, which is annoying for us people who sell on eBay and get paid through them.