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Member since:03.10.2011


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Top of the Toothpaste Table


Brilliant on sensitive teeth, I really like the taste now, leaves you with really fresh breath

Taste is odd at first, it is expensive at full price

Recommendable Yes:

41 Ciao members have rated this review on average: very helpful See ratings
exceptional by (2%):
  1. JAVER1967
very helpful by (98%):
  1. euphie
  2. j9j8j7
  3. wazza115
and 39 other members

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If you’ve ever had sensitive teeth you’ll know what I mean when I say you’ll try most things to get rid of it. Who wants to find themselves wincing when they tuck into icecream on a sunny day? Where’s the fun into having to ask for a straw ever time you order a drink to prevent shooting tooth pain? When my teeth were at their worst, I would gasp with pain if I breathed cold air in too quickly.

Over a period of months, I tried toothpaste after toothpaste designed for sensitive teeth, but found that upon finishing the tube, there was no improvement. I tried Colgate, Macleans, Aquafresh – all the big names.

About 2 years ago, though, I discovered Arm and Hammer Enamel Care toothpaste.I wasn’t sure about it at first, because the packaging made it look like it would be quite tough on my teeth, what with the huge muscular arm brandishing a hammer, and its promise to whiten my teeth by three shades. Generally, whitening processes are not good for sensitive teeth. But as I say, I was desperate, and I gave it a go.

The box that the product comes in is obviously designed purely to make it easier to stack on shelves as it doesn’t tell you much more than what’s on the tube inside. It’s a traditional squeezy tube with a screw cap.

The paste itself is very firm, much heavier than most toothpastes. On cold days it is actually very difficult to get out of the tube as it becomes quite hard, but this doesn’t seem to affect its performance. When you first use it, the taste is very strange. It’s quite bitter and whilst it does taste minty, it also has a sort of chemical undertone. At first this really put me off, but after a week or so I got used to it and now I actually prefer it to other toothpastes. I think this is because after you’ve finished brushing, it leaves your mouth feeling extremely fresh – sort of tingly and cold. My teeth, gums and tongue feel much cleaner than they do if I use any other toothpaste. The product doesn’t really foam as much as other toothpastes but again you get used to it and you do still feel like it reaches everywhere in your mouth.

After maybe a week of using this product I found that my tooth sensitivity had almost entirely disappeared. The makers claim that this toothpaste works by fixing the root cause of sensitivity, blocking the pathways to the exposed nerves. Other toothpastes, they say, only numb the area temporarily. Of course, I’ve no way of knowing whether this is true or not, but what I do know is that I feel a lot more confident now that if I bite into an icecream, the only thing I’ll feel is refreshed.

As for the whitening claims: I do tend to get compliments about how white my teeth are, but I’m not sure whether this is to do with the toothpaste or not as I don’t drink tea or coffee or smoke, which seem to be the main causes of staining. As other reviews have mentioned, there are other ways to whiten your teeth such as using this product’s star ingredient: baking soda.

At the moment this toothpaste would set you back £3.22 in Boots. I know that sounds quite expensive but it’s definitely worth keeping an eye out as I’ve seen it on offer tons of times and I tend to stockpile it when I get the opportunity. You can pick it up half price quite often. However, a word of warning: I once picked up 3 tubes of this in a pound shop, thinking I’d got a brilliant bargain because the wording on the packaging was in a different language (Arabic, I think). When I started using it though, it was obvious that this was not the same product as the consistency of the paste was completely different. So if it seems like too much of a bargain – it just might be!

If I could, I would give this product 4.5 stars because I appreciate that it’s out of some people’s budget and the taste is really quite odd at first. But for me, it has made such a difference in my day to day life that I can’t help but give it 5 stars. It’s my miracle cure! The taste doesn’t take long to get used to at all, and if you’re not willing to pay full price for it then there are regular offers that you can take advantage of. I’m absolutely willing to pay £3+ for it and have done in the past but you don’t need to if you don’t want to.

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Comments about this review »

jesi 09.10.2011 22:59

I have a tube of this . . . it lasts ages because I use very little at one time, and I use an electric toothbrush . . . I'm sure I bought mine at a surprisingly low price at Asda (in Cannock) . . . I think it might have been when they were clearing stock prior to the major stocktaking exercise . . . ♥ ~ Jesi ~ ♥

RICHADA 09.10.2011 22:30

I may well try this one, different toothpastes certainly work differently on different people. a very good review. R.

catsholiday 09.10.2011 13:32

I like this brand too as it doesn't froth as much and makes my teeth feel really clean

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Similar offers for Arm and Hammer Enamel Care Tootpaste »

1 to 3 out of 11 similar offers for Arm and Hammer Enamel Care Tootpaste Show all similar offers
THREE PACKS of Arm & Hammer Enamel Care

THREE PACKS of Arm & Hammer Enamel Care

Whitening with Liquid Calcium - Restores natural whiteness & helps prevent erosion. A ... more

baking soda toothpaste that restores surface
enamel by filling in crevices caused by acid
erosion with patented Liquid CalciumTM technology,
for healthy, strong, smooth white teeth. Dull &
stained enamel -> Baking Soda cleans & whitens->
Liquid CalciumTM fills in crevices -> Smoother
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plaque and stains Patented liquid calcium
technology fills in tooth surfaces to naturally
restore lost surface enamel for whiter teeth
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& Hammer - The Standard of Purity

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THREE PACKS of Arm & Hammer Enamel Care Sensitive

THREE PACKS of Arm & Hammer Enamel Care Sensitive

New. Daily Enamel Strengthening Sensitive Toothpaste. Restores Surface Enamel. Liquid ... more

Calcium® Protective Shield. Fixes the Cause of
Sensitivity.  The only toothpaste that fixes the
cause of sensitivity by sealing teeth and
protecting exposed nerves with patented Liquid
Calcium® technology, to provide lasting relief*. 
Unlike other sensitive toothpastes that just mask
the symptoms temporarily with soothing agents, Arm
& Hammer provides lasting relief* by fixing the
cause of sensitivity. It protects exposed nerves
by repairing teeth and sealing them to form a
protective shield. It also fills in tiny surface
crevices to restore the enamel surface.  Sensitive
Tooth. Exposed nerves unprotected by enamel -
ouch! Liquid Calcium®. Repairs enamel surface by
filling in tiny crevices. Liquid Calcium®. Seals
teeth and forms a protective shield. The Result:
Less sensitivity, smoother, whiter teeth.  The
only toothpaste which gives you: Baking Soda to
clean and whiten more gently. Patented Liquid
Calcium® technology that repairs teeth and seals
them to form a protective shield. It also fills in
tiny crevices to restore the enamel surface.
Lasting relief from sensitive teeth by fixing the
cause*. *With regular use.

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Arm & Hammer Enamel Care Sensitive Toothpaste Tube (75ml)

Arm & Hammer Enamel Care Sensitive Toothpaste Tube (75ml)

Baking soda toothpaste - for the true taste of clean. Fixes the cause of sensitive teeth. ... more

The only toothpaste which gives you: Baking Soda
to clean and whiten more gently Patented Liquid
CalciumTM technology that repairs teeth and seals
them to form a protective shield. It also fills in
tiny crevices to restore the enamel surface.
Lasting relief from sensitive teeth by fixing the
cause.* *with regular use for 8 weeks. Relief then
continues for another 8 weeks. The only sensitive
toothpaste that fixes the cause of sensitivity by
sealing teeth and protecting exposed nerves with
patented Liquid CalciumTM technology, to provide
lasting pain relief.* *with regular use for 8
weeks. Relief then continues for another 8 weeks
Sensitive Tooth Exposed nerves unprotected by
enamel - ouch! - Liquid calciumTM Repairs enamel
surface by filling in tiny crevices - Liquid
CalciumTM Seals teeth and forms a protective
shield - The Result: Lasting pain relief,
smoother, whiter teeth. Arm & Hammer - The
Standard of Purity

 Visit Shop  >
amazon marketplace health and beauty
Postage & Packaging:  Free!
Availability:  Usually dispatched within 1-2 business days...

Product Information »

Product details

Long Name Enamel Care Tootpaste
Type Enamel Care
Manufacturer Arm & Hammer
Type for Subname Toothpaste

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Review Ratings »

This review of Arm and Hammer Enamel Care Tootpaste has been rated:

"exceptional" by (2%):

  1. JAVER1967

"very helpful" by (98%):

  1. euphie
  2. j9j8j7
  3. wazza115

and 39 other members

The overall rating of a review is different from a simple average of all individual ratings.

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