Advantages Vast Range of Products. Value For Money. Some Stunning (Non-Food) Bargains. George Clothes. Fewer "Trick" Offers.
Disadvantages Dodgy Trolleys. Huge Check Out Queues.
WHO ARE THEY?In the simplest of terms, ASDA is a nationwide "superstore" chain. My definition of the word "superstore" is as primarily a grocery store, with ancillary departments - clothes, electricals etc, rather like those in a department store. To fully qualify as a superstore in 2006, they will also have to retail petrol. In short a one stop shop if you like.
ASDA - Associated Northern Dairies, a good old homespun north of England company yes? Well once upon a time, maybe. Now for some years part of the gigantic American Wal-Mart chain which, in the US at least, exercises colossal buying power and is able to control many sectors of the economy.As a matter of interest, in 1999 Wal-Mart paid £6.7 billion for Asda, at that time creating the world's largest retailer. In total the Wal-mart group has over 4,300 stores worldwide.
HOW MANY BRANCHES?ASDA have 293 stores in the UK and employ over 117,000 people.
HOW MANY VISITED?Mr and Mrs RICHADA have a rather unusual penchant for visiting superstores, this probably has more to do with Mrs R!
Our local ASDA superstore is in fact immediately opposite the company where I work, it is less than ten minutes away from our home in the car and is therefore our logical main weekly grocery shopping place. This was built on what used to be a 1950's industrial estate and is on the very northern outskirts of the town at Hollingbury.However, Brighton actually has two ASDA superstores, the second being located at Brighton Marina. This was initially built as a Gateway supermarket and proved extremely under-used. ASDA took it over in the 1990's and have since re-vamped the store. This was indeed a wise acquisition on ASDA's part coinciding, as it did, with the regeneration of the whole Marina complex.
Other ASDA stores in the area which we visit on a regular basis include Eastbourne, Crawley and the huge Havant Hypermarket.Outside of our own area during our travels we have visited the flagship store at Patchway - Bristol, which is actually branded ASDA Wal-Mart (the only one that I have seen thus labelled), this store has a whapping 93,000sq ft shopping area. Others visited include the Stockport, Queensferry (Chester), Ashton Under Lyne, Durham, Rochdale and the High Wycombe store.
WHAT DO THEY SELL? 9.5 / 10This may seem an obvious question, but not all superstores sell such a wide range of items. In short, ASDA sells just about everything for the home, to put on your feet and back, to entertain you with and of course to feed and wash you. Increasingly in our ASDA store there seems to be an increasingly large range of electrical products, gardening, DIY and motorists requirements appearing on the shelves.
This is not necessarily a good thing, last week Mrs R.
|Value for money|
|Layout & presentation|
|Selection & range|
|In store customer service|
Attention, this is the first review from this author
Instead of giving a negative rating, consider:
Help this member by giving your advice
Report fraud (for example plagiarism) or other issue with the review to the Ciao support team
Add your comment