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As you will already know, Asda is a supermarket. It is owned by Wal-Mart which I believe is an American company/chain.
In my experience Asda stores are always huge! I have never seen a small store, and of course it needs to be huge in order to house the thousands of products they stock!
Asda is not just a food store, they have their own clothing brand named George ( in some areas there are stand alone George stores - they closed ours down which I was very disappointed about ), they have photo printing services, the sell household items, books, kitchenware and some stores have a pharmacy.
There are many adverts of television from stores claiming to be the cheapest, Asda is no exception but I think they are the most justified in showing such adverts because in general I do find they are cheapest - closely followed by Tesco.
The clothes in Asda are great, I got some jogging bottoms the other day for just £6 and that was not even on sale! I get tops for £3 and vests for £1.50 - amazing value because the quality is excellent. I got some jeans for £8 which is really good value. I bought some similar jeans in Tesco and found that the quality was not as good - they were £1 cheaper in Tesco but I expected the quality to be like for like.
I am a huge fan of Asda undies as well! Today I purchased a bra reduced from £6 (would have been great value at the full price!) to £3 and then again to £1.50!!! I also bought a lovely bra for just a fiver and a set of 3 matching knickers for a fiver - you do not get value like that in many places!
There are many home items and kitchen items at Asda and usually for good prices. I got 2 white towels today for £2. They are not big beach towels but are standard bath towels - great value I thought, and they were fluffy and soft, they were cheap but definitely didn't feel or look it.
Asda do magazines - hundred of them! And books, the prices are pretty good and they often have lots of books which are 2 for £7. They also have an isle of toys and gardening items. They also have a media store separate from the main shopping area but in the same building - it has its own security bars. They sell mobile phones, dvds cds, netbooks etc...
Asda have a plentiful supply of fruit and veg, these come loose or pre-packed and the quality is always good. The price is pretty good but I would say that fruit and veg prices are not the cheapest in Asda so I prefer to get the majority of mine at a large market stall close to my home as they are cheaper.
My local Asda has a fish counter - this is not as well stocked as Morrisons or indeed Tesco but it is sufficient with several fish varieties and prawns etc...
There is also a deli which is very well stocked they have a variety of pasta salads, pasties, curry and sliced meats.
My local Asda does not have a butcher which is a shame as it is nice to be able to choose your meat sometimes but it is not a major problem because there are several isles of various meats and each type of meat as several different cuts available and price ranges.
There is a bakery at my local Asda which produces some truly delicious breads, they also make some yummy cakes and do those cake toppers where you can take in your own photo and they will print it up for you.
There is a vast freezer section which is split into sections so it is easy to find what you are looking for and some of the offers on frozen foods are brilliant - 2 birds eye coated chicken steaks for £1! Fish Pie for £1 etc... I wish I had a bigger freezer I would buy so much stuff! But the good thing is these types of offers are always running, they always have great offers available.
I find Asda is well laid out so it is easy to find things, I really like the way that in local store the freezers are right by the tills, in my local Tesco the freezers are at the back of the store so by the time you get around the shop and got to pay all your frozen items have defrosted, that is not a problem in Asda.
Asda has a large range of make up and toiletries; they also do a lot of baby items. The prices are good too. Whilst I no longer have to buy nappies for my own children, my friend gave birth to her twins very early recently and they did not have anything ready so I went along to Asda with her partner and helped him buy all the baby bits he needed such as nappies, wipes dummy bottles etc... it is all very easy to find and the prices are good, especially nappies when they have them on offer e.g. 2 packs for £x . I do buy baby wipes for my mucky kiddies and Asda sometimes do Pampers wipes in packs of 72 for £1 which is a bargain compared to the local chemist where they are £2.59.
My local Asda also has a photo printing service. You can have a member of staff print off your photos for you using various services or you can use a self service booth.
Asda stock a large variety of their own brand which is called Asda Smart Price. These items tend to come in white packaging with green writing and I am usually very happy with the quality of these products.
Unfortunately we are not in the position to buy premium brands so our trolley is often filled with green and white products! These products taste good though and are often better for you - they contain less calories and fat in most cases than other brands. When I did Weight Watchers I usually found that I was better to buy an Asda Smart Price product than I was a Weight watcher product because it was healthier and would cost a pittance compared to the Weight Watchers prices.
The customer service in Asda is on the whole fantastic. For example the bra I bought today went through the till at £3 instead of £1.50 but I did not notice until I was looking at my receipt on the way out. So I went over to customer services (which is always manned) and the lady was very friendly and lovely, she quickly processed the refund for me back onto my card. I then noticed she was scanning in a gift card and I wondered why as I had already had my debit card refunded. She passed me my receipts along with the gift card and told me the card had been loaded with £2 as a gesture of goodwill to compensate me for the inconvenience of their error!! Now is that great service or what - and they actually ended up paying me 50p for the bra!!
It is also nice how they have a greeter at the store entrance who welcomes shoppers and answers questions. The till staff seem to be very nice too, obviously not all the time but 90% of the time they will speak to you and offer to help you pack and be generally very friendly - it makes you feel valued. It is also good that there are self service tills - I use these if I do not have too much shopping and it is nice a quick and simple. Also the manned tills are plentiful - it is very rare to find I am waiting in line to pay for too long, the only exception is Christmas but they do have every till open then so they are doing their best, and they put packers on the tills to help speed things up. Other supermarkets do not always offer this great level of service, it really irritates me when there are long lines but only a few tills open, thankfully is Asda that rarely happens.
In all I find Asda to be a great store my only niggle is the feel of the buildings. In my experience Asda tends to be in large warehouse type buildings with very high ceilings, it is not very cosy. For example in the changing room today, whilst I was in a locked cubicle I felt very exposed because looking up I could see the high ceilings and it just felt very open.
In order to improve my shopping experience Asda could make the stores cosier and also I think if the y introduced some sort of loyalty programme that would be very popular with customers - something like the Tesco club card or the Nectar points card would be ideal.
So that is my review on Asda - my favourite supermarket!
I am giving Asda 5 out of 5 stars because of the great value great product range and the friendly helpful staff. I do not feel that the warehouse type buildings warrant the removal of a star because everything else is so good