Review of "Asda (Shop)"
Ciao made $2,200 profit last year, about $37 bucks a day.
As Morrison’s and Tesco’s profits crash and the discount supermarkets like Lidl and Aldi are on the rise its noticeable Waitrose and John Lewis are still doing pretty good and survived the big recession with no chief exec firings or profit plunge. These chains stores aim custom at the traditional middle-class that seems to have also come through the recession in good shape as those dirt cheap mortgages generate disposable income. I personally think Tesco and Morrison’s have been hurt by the welfare cuts that have taken 21 billion out of the economy and anyone who has been on welfare knows every penny quickly goes back into the economy, the bulk of that on food and drink. Asda, on the other hand, are neither here nor there in the battle of the big six supermarkets and poverty.What bought ASDA into the news recently was this brilliant con were thieves would steal DVDs and Video games by placing them in brown jiffy bags then go to the in-store post office and simply post them out of the store to friends addresses. The Post Office didn’t have tag detectors on their back door and so off the stolen stock went. The store manger was flummoxed for ages why his DVD and Video game chart display was so depleted, until someone blagged the clever scam on Facebook. The same store had also suffered a scam were Eastern European scammers would pick up discarded receipts outside the store, head back in and fill trolleys with exactly the same items and then calmly leave the store. If challenged they would produce the receipt. Like most new scams it’s believed to have been imported from Romania.
ASDA stores are a subsidiary of the all powerful American Walmart chain and technically Britain’s biggest supermarket chain by market share although not as plentiful on our streets as the others. The stores were recently sold to a venture capitalist for 7 billion dollars but still a Walmart concern. This new cash enabled them to buy up Netto and end their brand. Asda has been classed as Britain’s lowest priced supermarket for the last 16-years and Lidl in all but name. They fib away about their price deals in magazines and TV and have been called up on it numerous times. But customers are not stupid when it comes to bargains and shop around these days to get the deals, the weekly shop becoming a thing of the pass.The big ASDA supermarkets are laid out the same as any other with the food booze and drink but ASDA have a bigger home & ware sections than most, especially the smaller stores. They sell everything from jeans to washing up bowls and many still linked to the retailers George. George sells the basics cheap and that’s why ASDA is popular with families. I would say their prices match Primark on that score. Food wise it’s the same old where the basics are cheap but they get their money back on the loss leaders elsewhere. I’m not convinced the family weekly shop is on the decline and still believe families want to do one shop in one place and be done. ASDA is perfect for that as the brand is not pretentious and they don’t try to push various over-priced diet and fancy food dishes on you.
The stores are set out well with all the clever psychology going on and the ends ready to tease packed full of 2-for -1s. As I say the bread and butter basics are fairly priced and our local has an in store bakery and a good range of fresh fruit. They also have good baby & toddlers stuff and cosmetics for yummy mummies. They have a good booze section with a decent collection of wines and spirits and do the beer slabs at fair process. I like a drop of Tuborg and Heineken these days and about £8 quid for a slab of 10 beers. Wine is good and a Pinot & Grigot about £7.99. You know how much you girls like a drop of that on a Friday night. ASDA also do the best price Cava and champagne in my experience and so good for celebrations there.Home delivery is available but only because all the others do it. They make a loss on it. I do get irritated by well salaried middle-class professionals who insist on using a system clearly aimed at older people. I think it costs about £2 on your bill for a minimum spend of £25. The ASDA Price promise is still running too. This is where you tap in your bill to the website and if its not 10% cheaper they will fire you off a voucher. They also do click & collect where you can buy online and pick your stuff up packed and ready to go. You need to order in the morning to get a pick up around 4 pm so good for after work shopping. They will load it into your boot if you are infirm, disabled or lazy middle-class. I have seen posh people exploit that and it’s cringing.
Product Information : Asda (Shop)
Manufacturer's product description
Listed on Ciao since: 01/08/2000