Asda Smartprice Chocolate Chip Cookies > Reviews (4)

Biscuits come in all sorts of different shapes and sizes and new varieties seem to appear on the Supermarket shelves every time I look. When it comes to Biscuits however I must admit that I am not usually very adventurous and I am usually happy with a plain, boring Digestive biscuit or happier still if that Digestive is coated in rich, milky chocolate. However today I have decided to push the boat out, call it a whim but sat here in front of me I have a packet of Asda Smart Price Chocolate Chip Cookies.

The Decision To Purchase

The answer to this question is very simple and can be more or less summed up in just two words - The Price. I paid just 25 pence for a 200g packet of these and let's face it at that sort of price you just can't go wrong, with twenty individual Cookie biscuits per pack that's barely a penny each.

The Packaging

These biscuits come in a white plastic packet, which has the Asda Smart Price logo across it and the words "Chocolate Chip Cookies" in large capital letters. Believe me, the packaging is fairly plain and boring but then again this is a no frills brand that we are talking about. The front of the packet also has a picture of a couple of the biscuits that you can expect to find inside. Whilst the reverse has the ingredients, nutritional information and best before date as you would expect. The best before date on the packet in front of me is 25th December 2005, which is quite spooky as it is not only Christmas Day but it is also my birthday, not there is much danger of them lasting until then.

Appearance & taste

As I tear open the packet the first impressions are quite favourable. They look like most of the other more expensive Chocolate Chip Cookies that I have consumed before, so call me a little bit sad, but in the interest of such a review like this I take a quick sniff. The smell is quite pleasant too, so no marks lost so far as the sweet chocolate aroma drifts up my nostrils.

Each individual biscuit is round in shape and about 4 inches in diameter, the colour is a little bit darker than the rich golden brown colour that I was expecting but again I consider this to be a good point as there is nothing worst than a pale, undercooked biscuit. The surface of each biscuit is covered in little blobs of round milk Chocolate, which is neither sparse nor abundant (there is plenty of room for more) so I will describe the Chocolate content on the surface as adequate.

Finally just before I get around to popping one of the Cookies into my mouth I break one in half to re-assure myself that they are fresh. There is faint cracking sound as the biscuit splits into two halves, and I am now ready for the taste test. Up to this point things had gone pretty well but I am afraid that it is here at the final hurdle that the Cookies begin to lose some marks. The first thing that I noticed was that the biscuit was very dry. The taste was palatable but the rich creaminess that defines a true Cookie was lacking. Instead my taste buds were subjected to a rather dull, doughy taste of biscuit mixed with the Chocolate taste.

It was at this point that I realised that the Chocolate bits on the top of the biscuits were only superficial as their was no trace of any further Chocolate inside. All in all I have to admit that I was a little bit disappointed in the taste, which is ultimately the most important test, but that didn't stop me from having to try another one and another one…

Conclusion

When it comes to Cookies if you are looking for the real thing then I am afraid that you will be disappointed but as a cheap, no frills alternative this is probably about as good as it gets, because at the end of the day these biscuits are excellent value for money and when the pennies are a little bit tight at the end of the month I will probably buy them again.

Thank you for reading.