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I have a 15 year old daughter. Like most 15 year old girls sheís fashion conscious and, like her mother, has champagne taste. She knows exactly what is and isnít trendy and although the market will do at a push, there are times when something more designerís called for.
Anybody remember a website called As Seen On Screen? Think about the initials. Yes, this is the same site but completely revamped and without too many of the gadgets that nobody ever wanted. This time itís aimed at the 15-25 market.
Asos offer an extensive range of designer clothing aimed at young people of both sexes. I suppose it goes without saying that thereís more choice for females but I think those of you with trendy sons may well find this place useful, too. Playboy, Fudge, FCUK, Dolce & Gabbana, Pink Piranha and Rocawear are all represented along with plenty of other labels that are simply too numerous to list.
It isnít all designer though. There are pieces that will fit the more modest pocket too, something for which Iím extremely grateful. These are usually marketed as being ďin the style of [enter celebrity name]Ē. Right now, the front page has a black and pink top for £12 in the style of Britney Spears, a pretty black top with pearls hanging from it for £14 in the style of Victoria Beckham and a floral halter neck top for £20 in the style of Gwen Stefani. The remaining items range from £8 to £45. The cheapest are generally items that are on offer.
To give you an idea designer gear prices, thereís a bright pink thong from Pink Piranha for £15, a camisole from Dolce & Gabbana for £35 and a Rocawear denim skirt for £89.
Orderingís a doddle. You go to your desired item, choose colour/size and hit the ďadd to basketĒ button. If youíve forgotten to make the necessary choices a little box will pop up to remind you.
The basket can be viewed from any page, the link being clearly visible at all times with a record of how much youíve spent so far. When viewing the basket you can change the amount of or delete items.
The only drawback is that youíll need to register with the site to make a purchase. I find that quite annoying as nobody expects me to register with a company when I buy products from a physical shop so why on the net? Security? If thatís the case, can somebody explain why and how, please?
Once registered you log in and proceed to checkout. From here onwards everythingís very simple.
You can choose to make your payment in either Sterling, US Dollars, Canadian Dollars or Euros and should make your choice whilst browsing the products.
When the time comes to make the payment you have the choice of Visa, Mastercard, Amex, Switch, Solo and Visa Electron. A lot of sites donít accept either Solo or Electron but considering theyíre cards generally used by young people, it makes sense that they can be used here. I just hope they donít go spending too much money, leaving themselves in debt. It can happen so easily.
Standard P&P is £2.95 but you can also choose next day delivery at £4.95 if youíre really in a hurry. Both times Iíve ordered from the site the goods have arrived within 3-4 working days which is pretty good compared to some places. I recently had to wait nearly 2 weeks for a couple of bras from one of the major online stores!
A signatureís required on receipt of the parcel but if youíre not home, the courier will generally ask a neighbour to sign. Thatís all well and good if you have friendly neighbours but should you have the neighbours from hell itís probably best to make sure somebodyíll be at home when the deliveryís expected. Not something thatís always easy to arrange though, when you donít know exactly when the parcelís likely to arrive. Mind you, thereís an order tracking facility thatíll at least tell you what day to expect it.
The tops that Iíve bought my daughter have been of reasonable quality. No better than what Iíd expect from Tammy or New Look but the styles are probably more interesting. My daughter thinks so anyway. She says that everybody can recognise stuff from the popular teenage shops but they wonít necessarily recognise things from asos. I suppose she has a point.
Both items have washed well and according to my darling partner, they also iron up nicely. (Yes, itís true, he does the ironing in our house).
Iíve used the site a couple of times to buy my daughter something nice for special evenings out. Both times Iíve been very satisfied with the service.
There are areas containing items just in, those that are on special offer and those which are best sellers. You can browse by product type (tops, dresses, trousers etc) or by designer. There are also bits of costume jewellery and perfume available. I bought a necklace for Linn Marie and it was pretty much the same as youíd find in Claireís Accessories and for about the same price. There are also other little gifts and gadgets like a heart hot water bottle for £4 and ceramic hair straighteners for £40. You can also buy greeting cards but they look pretty boring and not worth the money, something that my daughter agrees with. Just to make an extra few bob, they also sell the ever popular ring tones at £3 a shot!
If you click on the search link, what youíll get, rather than a proper search facility, is a list of designers, departments and celebrities. You can then choose from this list or, alternatively, you can choose ďproduct indexĒ for a list every product available in alphabetical order. Iím sure itíd be much easier with a conventional site search.
All in all itís a cool site for young people and they do have a lot of trendy gear. Prices are on the stiff side so donít imagine youíre going to find any 3 for a tenner deals here but if you look in the special offers section you can usually find something that isnít going to break the bank. Otherwise prices are probably about the same as youíd expect to pay in the high street.
Fortunately Iíve never had to return anything or make a complaint so Iím not in a position to offer a personal view of their returns or after sales service and IĎm not about to order something just to return it for the sake of a review. However, they do state that if youíre not entirely satisfied with a product simply return it in its original state within 14 days for a full refund or exchange.
Iíd have no qualms about using them again and letís face it, if theyíre good enough for a fashion conscious teenager whoĎs terribly fussy, they canít be bad.