Auto Express has been going for over 10 years now. It was launched as a budget competitor to Autocar and though it still undercuts its old adversary by 50p or so that is hardly a killer saving. Like Autocar it is published weekly and similarly offers the reader a diet of road tests and motoring news and opinion. However whereas the Autocar relies on its authoritative stature Auto Express projects itself as a more vibrant younger magazine.
Auto Express tends to use a lot of shorter snippets of items many articles being of less than 200 words. This gives an overall impression that the magazine is targeted very much to those who perhaps have, shall we say, a short attention span.
The information however is consequently easily digestible and perhaps the magazine will be at its best in a dentists waiting room.
One positive aspect is that Auto Express also tests products related to motoring eg polishes, child seats etc and these are very useful.
There is not much more to say, it is a presentable but hardly challenging magazine.
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Nov 12th, 2000
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