Advantages Good regional coverage, photographers come to you
Disadvantages Adverts can be expensive if you choose larger ones!
Buying or selling a car is always a stressful time. For the buyer, there is the uncertainty of the vehicle itself, along with paying the price you want, but still getting a bargain. Then there are the endless visits, seeing many different vehicles of varying quality. For the seller, there is the cost involved in advertising your car - will there be enough response? Is it reaching a decent coverage area? Is it overpriced? You have to make time to show people around the car, many of whom will be timewasters.So, how do you select an appropriate medium to sell your vehicle? It really depends on what kind of area you want to reach and how much you want to pay. If you advertise your car nationally, then you stand more chance of finding someone who is interested. However, the travelling distance can pose a problem. The flip side of this, is to advertise locally, where you can be sure that only people within close proximity will see the advert. However, you are reducing the chance of finding an interested buyer.
Regional advertising stands between the two. Auto Trader is one such publication, and is a name that most people are aware of. The advantage of the Auto Trader is that it is a national company, that publishes various regional editions. This enables the seller to reach more readers than their local area paper would attract, whilst ensuring that most readers are within a reasonable travelling distance.I’m not entirely sure how many different regions there are in the country, but to give you an idea, there are two different editions on sale in my area - these being "East London and Essex", and "Beds, Bucks & Herts". The latter is more on my doorstep although I look in both - recently I have noticed only one edition on sale and suspect that they have combined them.
The Auto Trader contains various sections, which enable the buyer to pin point the type of vehicle they are looking for. These sections include: General cars, sports & performance cars, diesel cars, vans, motorbikes, and even a bargain (under £1000) section, as well as many other categories. The advertisements are a mixture or private and trade, although it should be clearly stated which, at the bottom of the text. All adverts carry a colour photo of the vehicle, which is a fairly recent enhancement, as it used to be a black and white publication with a colour section in the middle. This obviously makes for a more pleasant read and adds to the impact of the vehicle.There are also various traders operating within the magazine, who take multi-page spreads, full of car listings. In addition to this, there are a number of "service" sections that a potential buyer may find of use. This includes a comprehensive directory of local and national finance and insurance companies, breakers yards, various parts and accessories, as well as private number plates.
For the seller, the Auto Trader makes the process as simple as possible. Firstly, to get a photo of your vehicle in the magazine, you need one of their photographers to come to either your home or place of work, to take a photo of the vehicle and the text of the advert.
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