Advantages Quality of conten, value, range of vehicles, range of prices,avalability
|How often do you read this publication?|
|Quality of content|
|Quality of photography|
Auto trader was established some 20 years ago and since then has been a godsend to those looking to buy a second hand car at a bargain price. The Auto trader has a few different “sister” publications such as Bike trader, Truck Trader and Caravan Trader though the Auto trader is the most common of them all.The Auto trader book varies across different regions i.e. the North edition is a lot shorter than the midlands edition though most are almost identical. The Auto trader book is a paperback book with mainly paper pages though some are glossy.
Contents.All the pages are divided into sections for example. Prestige cars, General Vehicle’s etc. There are 15 categories in all:
· General Vehicles
· Classics, American and Left hand drive vehicles
· Estate vehicles and MPV’s
· Four wheel drive
· Bargain Buys (Under £1000)
· Cherished Number registrations
· Breakers and salvage vehicles
· Auto adds extra (To advertise e.g. Car stereo. (Available for private users only)
· Caravans, Motor homes and Boats
· Plant, farm machinery
· Vans, Commercial minibuses and HGV’s (Heavy Good vehicles)
Auto trader has a buying and selling guide in the Midlands edition. This talks you through the ins and outs of buying and selling your car. This guide helps you decide what car to buy whether it be petrol or diesel whether to go for nearly new or a grey import etc. It will inform you about the registration changes which went ahead in September 2001 a registration identifier which helps you to put a year to a reg for example 1990 is G or H registered.The guide will help you to decide where to buy your new car and a useful guide to checking the car over e.g. looking for rust etc. There is an insurance guide, which informs you about No claims bonuses and different insurance covers.
The magazine has a directory in the buying and selling guide, which has all the numbers you need for:· Legal advice
The book also gives you a guide to selling your car, dealing with buyers and of course the test drive. Closing the deal is probably one of the most important things to worry about when selling your car and that’s why Auto Trader has an informative guide about negotiating the price, handling the money and the documentation.Advertising.
Considering how many people buy this magazine its not at all poor value for money with advertising from £0.For a standard photo with a single photo and a single wording (25word maximum) for a car £0- 499 its absolutely free.
Cars for sale between £500-1000 with a single advert cost £12.00 with a double advert £18.00 with a triple advert £24.00 and with a king size advert £30.00
Single photo in colour costs £28 with double £52 with triple £76 and with King size wording £100.00. A king size advert is 7cm x 6cmIn my eyes when advertising I thin the single colour photo is the best value for money. All prices given are only for 1 week’s edition.
An Auto trader worker will come to your door at an agreed time and take a photo for the advert. This service is free though you can slip your own photo in with your self-written advert to avoid this. Some are a little funny about letting you see the photo but my advice is don’t hand over the cash until they let you see the photo. In general good photos are taken.The latest edition Auto trader comes every Friday, as it’s a weekly magazine. It can be found in all good newsagents and dotted around various supermarkets, petrol stations across the country.
I find this magazine exceptional value for money. The midlands edition costing only £2.00 with around 400 pages of adverts. Most cars are competitively priced and you’re bound to find a bargain with a mixture of trade and private adverts. After a certain number of adverts are placed (I think its 5) in a year you are then stated as a trader!In my Midland edition there is a buy new section, which has a small write up about some new cars available. There is also a section with list prices on every model available in the England. These prices are not entirely accurate as most dealers have permanent “special offers” and most are willing to shake a few pounds off the list price.
In general this is the best second hand car sales magazine you could have when looking for a bargain second hand car. I find it to be excellent value for money, excellent customer service and an excellent quality magazine.Thank you for taking time to read my opinion. Sam Williams ©
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