For defining curls, taming frizz and heightening shine. Wheat protein blend expands wheh hair is wet and retracts when hair is dry to lock in curls or waves. Organic aloe tames... more...frizz while infusing shine.
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Light, non - greasy, Organic, does leave you with nice hair
Disadvantages:
Expensive ! Has a v . strong smell that might not be to everyone's taste .
Recommend to potential buyers:
yes
Full review
This week, I gave myself a (v. expensive) treat and had my hair cut at the famous Aveda Institute in High Holborn. The experience was fantastic, reflecting the hefty price tag. Like all salons, hair stylist have the alterior motive of selling you their products. In Aveda, they didn't need to push for the hard sell, those who could afford the hair cut would ask for the products without checking the price tag.
As the stylist was finishing my hair, he introduced me to 'Be Curly' one of the Instyle Best Beauty Buys 2006. At £14, this was not a cheap buy so it begs the question "Is it worth it?"
********** 'WHAT IT SAYS ON THE TIN' "For defining curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet-then retracts when hair is dry-to lock in curls or waves.
* For curly or wavy hair * Intensifies curl * Tames frizz * Boosts shine
USAGE: Apply Be Curly to towel-dried hair and begin drying with diffuser. Add more product and continue to diffuse. This will enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curls.
TIPS: Generously apply Be Curly from ends to scalp, keeping most of the product at tips.
* Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips. * Cover with a fine hair net to avoid flyaways and frizzies. * Blow dry with high heat using a diffuser. ************ 'MY THOUGHTS' My hair is mostly straight with a very light wave, so this is not going to be that informative for the people with curly hair.
1. The SMELL: Strong and a bit sherbet like- Almost like those love heart sweets you get at around valentines day (i.e. a bit too sweet). Not for everyone but does become less noticeable as hair dries.
2. Non-greasy finish: My hair did become a lot wavier. It was so easy to style. Just take large handfulls and scrunch. There was no fizz and I had glossy and bouncy hair for roughly 2 days.
3. Value for Money? The product is expensive but you seriously do not need that much. My hair falls to the middle of my back and I use a penny sized blob. Compared to other serums, this is great.. ************* OVERALL THOUGHTS
I am not a big Aveda fan. Their products always strike me as too expensive and not that nicely packaged. Despite this tube of beige sitting in my bathroom looking distinctly out of place with the sleek lines and cool packaging of the other stuff I've been conned into buying, I think this is a GREAT BUY, especially for the summer where the natural wave is back. So go and make this investment, you won't regret it.
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Price
£14 (from Aveda Salon but cheaper online)
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for curly or wavy hair. Dramatically reduces frizz and defines curl up to 57%. The wheat protein and organic aloe blend expands when hair is wet and retracts when...
for curly or wavy hair. Dramatically reduces frizz and defines curl up to 57%. The wheat protein and organic aloe blend expands when hair is wet and retracts when ...
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