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Although this product smells lovely and is completely natural, I found it far too heavy; it didn't lather well and I had to use a lot of product to get a good lather. Afterwards, my hair felt heavy and lank, even after lots of rinsing. It felt so horrible, I had to wash it again with normal shampoo. I was surprised as Aveda products are normally excellent quality.
Although Shampure has had mostly excellent reveiws, I don't think it's true that it suits every type of hair, as it certainly didn't suit mine.