I confidently took the plunge and invested in a bottle of Shampure following the rave reviews it seems to have received universally. It seemed a reliable bet to give myself a treat.
The context (i.e. my hair type) is normal to dry and the challenge for any shampoo I use is that I wash it frequently, I swim and I need a shampoo that can cope with getting rid of things like chlorine without stripping back the oils in my hair completely. Bearing in mind I used this product in conjunction with the Shampure conditioner, I was hoping that flower power could cope rather than feeling as though I needed a bleach and rich conditioning cream. It was to no avail.
Similar to another reviewer, I struggled to get this shampoo to lather consistently well irrespective of where I was in the country. I have road-tested this product in various places across the country and in the Alps, and whilst I clearly haven't hit every grade of hard/soft water, there was marginal difference in lathering performance between hard and soft water areas. More concerning was the fact that upon rinsing, my hair didn't feel clean - it felt stripped and almost bark-like! When this first occurred, I thought it might just need a second wash, but no - the hair just felt awful.
Although this is totally personal, I found the smell of the product overpowering. The fragrance does smell natural, but it's just too floral for my tastes (I'm more of a fruity person). The fact that the product comes in one litre sizes is a plus, as it means that if this product is for you, you can buy more economical sizes of it. However, if at all possible, I would highly recommend buying a travel sized version to sample first (or if you're lucky, get hold of a free sample), even if this step seems an expensive one. You'll feel a whole lot better having done this, if it avoids you being lumbered with a litre of shampoo that costs you £20 and it turns out your hair feels like a matted mess when you use the stuff.
Relative to other much cheaper organic shampoos, I find Shampure very poor value for money, given that it's advertised as a product for all hair types. It definitely isn't good enough to cater for all hair types, nor could I determine what hair type it works best on from the results I was getting.
If you're really stuck, ask an Aveda advisor in a retail outlet. After my experiences, I followed this particular route, and got a recommendation that is proving to be much much more suitable to the needs of my hair, so it's now in recovery.
How helpful would this review be to a person making a buying decision? Rating guidelines
Above and beyond shampoo. This pure and gentle regular-use shampoo is made with a unique ... more
blend of flower and plant essences. Appropriate for all hair types, Shampure™ conditions the hair as it cleanses, and it contains plant-derived aroma with ce...
Advantages: Suitable for all hair types, leaves hair feeling soft and shiny, helps to improve the condition, 1 litre bottle size is good value for money Disadvantages: Not widely available on the high street
starry 03.05.2001 (20.05.2003)
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Ciao members have rated this review on average: very helpful
Review of Aveda Shampure
Advantages: Smells great, decent sized bottle, handy pump dispenser Disadvantages: Doesn't condition that well, expensive, need to pay 99p for dispenser, not suitable for dry hair
Advantages: leaves hair clean and shiny Disadvantages: bit expensive
vickievans83 16.05.2005 (18.05.2005)
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Ciao members have rated this review on average: somewhat helpful
Review of AvedaShampure Conditioner
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May 7th, 2006
very helpful by (100%):
