Advantages Lovely recipes
Disadvantages Better than a cook book???
The BBC Easy cook magazine is advertised as a magazine filled with 'simple, useful recipes for family meals, short cut tricks to save you time and easy meals for the kids'.
I actually haven't bought the most recent issue….lie... I've never bought any issue, but I always see one lying about my dad's house, and whilst I wait for him to make dinner I read everything in site!!
The first thing that I would like to mention about the magazine is that each issue I have seen has had the most mouth watering dish on the front cover, which is most likely why I bother to open it up.
Lets agree here, when you see a delicious looking meal in a magazine you do often give it, 'that looks lovely' then read over it and kid yourself that you will make it in the next day or two.
I think this is the starting reason to why the magazine is so popular, when in the shop; customers must see it and automatically kid themselves that buying a cooking magazine is going to inspire them to cook something different and interesting everyday and be brilliant at it!!
In my personal opinion the main bulk of people that think like this, think like it because they aren't that creative in their cooking (I am more than guilty) and really do want to improve this. The people, who can really cook anyway, may buy it for new ideas and out of interest. Therefore a magazine like this is automatically going to be popular.
The easy cook magazine is part of the BBC's 'food group' which is trying to do its bit to promote good food and not just healthy eating. Which I totally agree with, I wouldn't be happy if I was living off of something completely healthy every day and I would eventually feel the need to indulge. This magazine totally understands this which is why it offers recipes not just for healthy meals, but also for deserts, indulgent meals like the perfect chilli, starters and even party food.
It also gives meal idea for children and families so that families don't get into the same routine. I.e.
Sunday - roast
Monday - Nuggets and chips
Tuesday - Beans on toast
Wednesday - Spag Bol
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