Extra Mature Cheese
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B&Q have been running their cheap and cheeful advertising cmpaign for quite osme time now. You know the one - lots of B&Q staff popping in and out of shot as the camera goes around saying how good the stuff is - ending on the slogan "You can do it if you B and Q it". Remember now? Oh I am sorry, you didn't want to and who can blame you. This is tackiness made into an art form. Is it meant to show that B&Q is down to earth, that you get salt of the earth people so they strip it to the barebones of televisual production? Maybe...or maybe they're just cheap and cheesy like their products.
I think I speak for everyone when I say that this is probably one of the nation's least favourite adverts and that it is time for a change now before it drives us completely mad.
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MRSCANADA 04/04/2002 07:39
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Detailed Rating
| Style | |
|---|---|
| Clarity of message & brand identity | |
| Quality of Concept | |
| Soundtrack | Weak |
| Special Effects | Weak |
| Humour | Very unfunny |
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