tecnomars 4


Add to my Circle of Trust

Subscribe to reviews

About me: Thankyou to everyone for making me feel welcome and for rating my reviews. I also post regularly on dooyoo as ms_123.

Member since:01.11.2006


Members who trust:16


For my dark circles only industrial strength will do!


covers up dark circles, easy to apply, lasts long

a little pricey but does last, a little fiddly to open

Recommendable Yes:

Detailed rating:


Ease of Removal



Length of Coveragelong

19 Ciao members have rated this review on average: very helpful See ratings
very helpful by (100%):
  1. Absinthe_Fairy
  2. TheHairyGodmother
  3. Nar2
and 18 other members

View all ratings

The overall rating of a review is different from a simple average of all individual ratings.

Share this review on Google+

My dark, under eye circles are the bane of my life. I think I must have tried every lotion and potion promising miracle cures but alas non of these have made the blindest bit of difference. I get enough sleep and have a very healthy diet but unfortunately it appears that I have inherited these from my dear old dad and I may have to live with them.

I wear glasses most of the time and as I have slightly dark lenses (as they change colour with light intensity) they are not so noticable. However I do on occasion wear contact lenses and I am very conscious of how dark my circles actually are. I tried various concealers on the market but as I have medium brown skin these did not blend very well and in fact rather than hiding my circles they seemed to illuminate them drawing even more attention to them – no something I really wanted! Then a couple of years ago I discovered the MAC studio finish range of concealers. I used this fairly regularly for two years but as the packaging recommends discarding the product after 24 months I discontinued using this and went off to buy another concealer.

I had fully intended to just replace my MAC concealer with a new one in the same range however I wanted to get some advice about shades as I felt the one I had was a little too dark and didn’t blend into my skin perfectly. I turned up at the MAC counter in Selfridges on Oxford St but they were extremely busy – I hung around for about 10 minutes but there was a long queue for consultations in front of me so I decided to head off. My next stop happened to be Boots and I spotted the Benefit counter, which happened to have no customers around it so I decided to ask for some advice about concealers there.

My sister is a fan of the Benefit range of cosmetics. She actually uses one of their concealers and recommends them highly so I thought I would ask the lady on the counter to try some on my skin. The lady suggested that the boi-ing concealer would be a good one for my skin and proceeded to apply some under my eyes. After applying and blending the concealer the lady handed me a mirror and I was really impressed with the results. My dark circles were no longer drew attention to themselves and the concealer had blended in quite well so I couldn’t tell I was wearing some (unless I looked extremely closely). I was impressed enough to part with my cash – not easy as at £16.50 for a 3g pot this stuff isn’t exactly cheap!

The concealer itself is housed in a black pot with a screw on lid. The lid has a clear circle in it through which the product can be seen. The plastic pot comes packaged in a square cardboard box that is pink and black. It has circle on the front covered in see through plastic film through which the colour of the concealer can be seen. I think I would have preferred the concealer to have a flip open lid rather than a screw type as I do sometimes find it a little fiddly to open.

There is a leaflet inside the box that contains further details about the product. The concealer is what Benefit call ‘Industrial strength’ which they claim will camouflage dark circles, shadows and discolouration for a seamless natural looking finish without creasing or fading. Believe me, with my dark circles, only industrial strength will do! The concealer comes in 3 shades; light, medium and dark, which should suit most skin tones, and the one suggested for me was the dark one. I was a bit sceptical with their only being three tones available as I don’t think all skin tones can be classified in 3 categories! It may therefore be difficult to find the correct shade for some people, though gladly (and rather surprisingly) for me this did not prove to be an issue.

To apply I take a small make-up brush and apply some of the concealer under my eyes. I then blend in gently with my ring finger as this means I do not apply too much pressure to the delicate skin under my eyes. I find the product is a little difficult to blend if it’s cold, which results in a slightly pasty look so I tend to warm the pot slightly in my hands or by placing it close to (but not on top of) a radiator before use. I have used this product regularly for the last 8 months and have been pleased with the results each and every time. Once applied the concealer stays put and doesn't need to be constantly reapplied regardless of how hot or cold it is. At the end of he day this is easy to remove either with a facial wipe or with my normal cleansing wash. Despite regular use I’ve barely made a dent in the product. Surprisingly there doesn’t appear to be a ‘discard’ date on the box but I suspect it’ll be around 24 months as well.

Overall I am really pleased with my purchase and can’t fault the concealer. It is a little pricey but a little does go a long way and as it doesn’t have to be replaced regularly it does work out to be really good value for money. It’s certainly a concealer I shall consider again when I run out!
  Write your own review

Share this review on Google+

« Previous review   Next review »

Rate this review »

How helpful would this review be to a person making a buying decision? Rating guidelines

Rate as exceptional

Rate as somewhat helpful

Rate as very helpful

Rate as not helpful

Rate as helpful

Rate as off topic

Write your own review Write a review and you will earn 0.5p per rating if other members rate your review at least helpful. Write a review and you will earn 0.5p per rating if other members rate your review at least helpful.   Report a problem with this review’s content

Comments about this review »

ntg13 23.10.2011 23:51

I love Benefit stuff but sadly I can rarely afford it!

ithoughtyoudneverask 23.10.2011 18:05

I agree it's pricey...but a great product!

TheNuttyTart 23.10.2011 15:07

Very well reviewed :o)

Add your comment

max. 2000 characters

  Post comment

Compare prices »

1 to 40 out of 41 offers for BeneFit Boi-ing Show all offers   Sorted by: Price 
Benefit Boi-ing Industrial Strength Concealer No 05  ,100% Genuine  In Box

Benefit Boi-ing Industrial Strength Concealer No 05 ,100% Genuine In Box

benefit concealer 05 new in box uk seller this award winning concealer camouflages dark ... more

circles shadows and discoloration without creasing
or fading now all gals can be imperfection free as
seen on i m a cleb get me out of hear 05 deep
posted with ebay...

5 more offers (£11.99 to £19.95) from this merchant


Postage & Packaging£1.99

Benefit Cosmetics Boi ing Industrial Strength Concealer - # 05 (Deep) 3g/0.1oz

Benefit Cosmetics Boi ing Industrial Strength Concealer - # 05 (Deep) 3g/0.1oz

A smooth concealer for flawless complexion Perfectly covers dark circles shadows & ... more

discoloration Imparts a seamless natural-looking
finish No creasing or fading away Available with 3
shades for every skin tone

22 more offers (£13.69 to £49.26) from this merchant

amazon marketplace health and beauty

 Visit Shop  >
amazon marketplace h...
Postage & Packaging£9.95
AvailabilityUsually dispatched within 3-4 business days...
amazon marketplace health and beauty

Benefit Boi-Ing 03 - Medium (3G)

Benefit Boi-Ing 03 - Medium (3G)

Say ‘bye-bye’ to all your peskiest problems with this industrial strength ... more

concealer. You name it; benefit Boi-ing 03 Medium
hides it. Dark circles boo boos and discolouration
are a thing of the past! Medium shade 03 is a
popular choice amon...

4 more offers (£17.50) from this merchant


 Visit Shop  >
Postage & Packaging£0.00
Availabilityrefer to website

Benefit Boi-ing concealer

Benefit Boi-ing concealer

This award-winning concealer camouflages dark circles, shadows and discoloration without ... more

creasing or fading. Even better...the
industrial-strength formula is now available in
FIVE shades, with a full range from light to deep.
Now all gals can be imperf...

Postage & Packagingrefer to website
Availabilityrefer to website

Product Information »

Product details

Long Name Boi-ing
Type Face Make-up
Genre Concealer
Manufacturer BeneFit

Show all Product Information

More reviews »

Review Ratings »

This review of BeneFit Boi-ing has been rated:

"very helpful" by (100%):

  1. Absinthe_Fairy
  2. TheHairyGodmother
  3. Nar2

and 18 other members

The overall rating of a review is different from a simple average of all individual ratings.

Products you might be interested in »

BeneFit Benetint

BeneFit Benetint

Face Make-up - All Purpose Make-up

User reviews (68)

Buy now for only £ 8.00

Are you the manufacturer / provider of BeneFit Boi-ing? Click here