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Now i must admit that Christmas holidays for me, rhyme with chocolate excess every day! The obvious consequence being that by the 3rd of January, my tummy was pleading me to stop. Chocolates, but also all those greasy goodies that go with Christmas and the New Year, not to mention the alcohol!
Having tried to satisfy my tummy's calls, I'd tried a couple of pharmaceutical remedies, which, strangely enough, had absolutely no effect what so ever. So i thought I'd try these. These are Activia Bio, who claim to have a healing effect within 15 days of daily consumption. Seeing as I'm rather a fan of natural yogurt, it was a real pleasure to try.
.*´¨ ☼) ¸.☼´¸.´¨) ¸☼.*¨) (¸.´ (¸.☼´ .´ : (´☼¸.*´¯`*-☼Natural yogurt is known for helping intestine transit, and tummy upsets since centuries.
For this particular yogurt, Danone state : < Activia is a yogurt, but not just a normal yogurt. It is made of bifidus actif essensis, a specific probiotic, which facilitates slow intestinal transit without upsetting normal digestion. More than a brand, Activia is a concept with clear health benefits, developed by Danone research teams and backed by clinical studies. The initial concept has now been adapted to reflect consumer tastes, needs and eating habits around the world. Today Activia is available in 36 countries thanks to a very large range that goes from kefir-type fermented yogurt to laban in Russia and Saudi Arabia>
and further on...
<Consumers' increased interest in healthy eating combined with scientific breakthroughs has made probiotics the fastest-moving market segment in fresh dairy products. In April 2005, Danone and Yakult set up a joint venture in India to develop the local market for probiotics>
OK, so Danone is a huge multinational, but how did that come about to be?
.*´¨ ☼) ¸.☼´¸.´¨) ¸☼.*¨) (¸.´ (¸.☼´ .´ : (´☼¸.*´¯`*-☼For those who that interests, here's Danone's history in as brief as possible... For those who it doesn't, just jump this chapter, I'll catch up with you further down the page...
Danone start up in 1966 by merging two companies, the Souchon-Neuvesel glassworks, and Glaces de Boussoiso, to became BSN. At first they produced glass bottles, and by 1969, they started filling them! BSN took control of Evian and Badoit, Kronenbourg and the European Breweries Company in 1970. They became Frances leading produces of beer, mineral water and baby foods.
In 1973, BSN merged with Danone, creating the biggest food production in France. Pasta, ready meals, fresh packaged foods, and drinks became the heart of the Group's business.
In 1980, Danone decide to spread their products to Italy and Spain, buying up loads of small local food companies on the way, to enlargen their production. Confectionery, sauces and condiments too. The group became established over southern Europe but also in England and Germany.
By 1989, they'd elaborated biscuit products such as Belin in France, Jacob's in the United Kingdom and Saiwa in Italy. In November 1989, the collapse of the Soviet empire opened up a whole new market in Eastern Europe.
Danone is now Nº 1 worldwide in Fresh Dairy Products, Nº 1 worldwide equally placed in Bottled Water (by volume) and Nº 2 worldwide in Biscuits and Cereal Products, their major brands are Danone, but also Evian, Lu and Wahaha.
.*´¨ ☼) ¸.☼´¸.´¨) ¸☼.*¨) (¸.´ (¸.☼´ .´ : (´☼¸.*´¯`*-☼So back to my poor tummy....
For the first 5 days of eating Activia, i noticed absolutely no difference at all. However, by the 9th day, i did notice that my tummy pains had diminished and that i could finally sleep without being woken in the middle of the night by spasmodic intestine pains. So, is that due to Activia, or is it due to my having stopped with the excessive chocolate and alcohol consumption? Or both? Impossible to tell. What i do know, is that by the 12th day of consuming these Activia Bio yogurts, i began to feel considerably better, and now the 15 day treatment over, my intestine seem pretty satisfied. However, I'm not convinced that the result is entirely due to Danone's Activia.
.*´¨ ☼) ¸.☼´¸.´¨) ¸☼.*¨) (¸.´ (¸.☼´ .´ : (´☼¸.*´¯`*-☼What about the taste?
Well, for a natural yogurt, it is very creamy and soft. Even without added sugar, they are edible, and even pleasant. No acidic taste or nasty after taste. Of course, they are nicer with sugar, in small quantities. I prefer them with brown sugar personally. They are not at all liquid, but really do have a thick cream texture. The taste is lovely, and although the pots are of a reasonable size, they do tend to be eaten very rapidly.
I like them. I'm not convinced that another natural yogurt wouldn't have been just as beneficial though. I do find them expensive compared to other natural yogurts. Still, I'm glad to have tested them.