An absolute pleasure to read. It makes you listen to your inner-self which is far quicker than everyday reasoning. The book is written in simple English keeping an emphasis on ease of reading. The Author has ensured that every reader will sit back for a minute and give a thought to the whole idea of blink. The book illustrates how people make important and life changing decision in everyday life on the basis of their instincts rather than pure logic. Since it is about different people and their experiences, the book is more like a collection of short stories. So the reader has all the freedom to skip a not-so-interesting story and go beyond, rather than dropping the book. A brilliant read for people who are in decision making positions at work.
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