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I bought this in boots for £10 after bein drawn in by the gorgeous litte cube-shaped box, which is white with a flash of blue, with 'No7 eyeliner' written on the front in large black writing.
It comes in a compact palet, with a small brush which i'm not keen on as it was pretty useless for applying the eyeliner, however it was handy for applying eyeshadow. I usually use eyeliner pencils, but since I bought this, i've been wearing it almost everyday. It's ridiculously easy to apply - i've never used gel eyeliner before, and it was so simple and looks gorgeous, amazingly not smudging even after 2 whole days of not taking it off!
I'd reccomend this to anyone who wears alot of eyeliner and is bored of the pencils. It's cheaper but very similair to MAC, in my opinion. There are various colours available; black, navy & turquoise. If you don't want to spend £10 purely on an eyeliner, there are still lots of other options, such as Sleek, with there liquid liner almost as good quality at just £4.