... Or, how about slobbering down a phone line or singing the merits of and oversized takeaway food item?
Budweiser have had some of the best adverts on the TV. They've also had some remarkably normal ads which don't entertain you as much but probably put the message across better.
Currently ... Read review
Advantages: Instantly recognisable product Disadvantages: Gone downhill since Frank and Louie
...food item?
Budweiser have had some of the best adverts on the TV. They've also had some remarkably normal ads which don't entertain you as much but probably put the message across better.
Currently they seem to be running two campaigns. The first is pretty normal, with a couple of adverts. The first advert involves foaming bottles and shots of the pure ingredients that go into making the beer. The second extolls the ... ...was a tad dissapointed when Budweiser introduced their next campaign. But it soon started tongues wagging (in more ways than one). Simply put - "Wazzup". The campaign had various situations of a group of friends ringing each other up, screaming "Wazzup!" down the phone and saying they were watching a game, drinking a bud - whether they were at home, or actually at the game. Simplicity itself.
Whoever thought that a couple of Chameleons could become Icons was either out of his tree or a pure genius. Or, how about slobbering down a phone line or singing the merits of and oversized takeaway food item?
Budweiser have had some of the best adverts on the TV. They've also had some remarkably normal ads which don't entertain you as much but probably put the message across better.
Currently they seem to be running two campaigns. The first is pretty normal, with a couple of adverts. The first advert involves foaming bottles and shots of the pure ingredients that go into making the beer. The second extolls the beer and ends up saying that the end of the first is time for the next. Well, it's nice to know that the ingedients don't include gunk and that it tastes nice but it doesn't make me rush out to buy a four pack.
The second current campaign is to do with all american heroes - the inventer of the foot long hotdog is the most notable. There are shots of a long haired rock artist in the studio singing along to a voiceover telling about the invention of first a 10 inch (that's 25cm to you metric chaps) and then the culmination of a lifetimes work and the invention of the 12 inch (30cm) Hotdog. All this is accompanied by the raising of a bottle or two of foaming budweiser.
It's quite nice to see Americans taking the mickey out of themselves. The problem is - who would ever want to buy a bottle of beer that overflows every time you open one - the stuff is expensive enough without spilling half of it.
Neither of these two campaigns are a patch on the previous two. The first started off in the depths of a swamp and the croaking of frogs there is a shack in the background, finally the random croaks line up Bud - Weis - er. The next installment involved the frogs and an alligator raiding the shack and coming out with a crate of their favourite beer.
Then came the masterstroke. With the frogs croaking away the camera pulls back to show a couple of chameleons sitting in the trees. And boy is one of them pissed off at not getting the part in the commercial. Frank and Louie are introduced to the world.
The rest of the series follows the chameleons as Louie gets more and more irrate as the fame of the frogs grows. Eventually things come to a head and he hires a Hit Ferret. The sign on the shack drops into the water and the frogs are electrocuted. But it's not over, the frogs survive and we leave Frank and Louie wishing they hadn't sent a Ferret to do a Weasals job.
To tell you the truth, I was a tad dissapointed when Budweiser introduced their next campaign. But it soon started tongues wagging (in more ways than one). Simply put - "Wazzup". The campaign had various situations of a group of friends ringing each other up, screaming "Wazzup!" down the phone and saying they were watching a game, drinking a bud - whether they were at home, or actually at the game. Simplicity itself.
What Budweiser probably weren't expecting was the way the catchphrase caught on. Soon everybody was wazzuping at each other (the spell checker didn't like that!) and a plethora of rip offs could be downloaded - grannies, South Park to name but two.
It got so popular that Frank and Louie got in on the act, saying that the wazzup guys had stolen the tongue wagging off them. Combining probably the two best advertising campaigns of the time was the end of the two campaigns.
OK, the adverts give you a chuckle but don't immediately make you want to buy the product. What they do do is make the product instantly recognisable. Given the choice of Budweiser and another premium bottled beer 95% of you would take the Bud if you hadn't bought bottled beer before.
The campaigns have therefore done what they set out to do - raise your awareness of the product, and as a sideline, created a merchandising line of the characters.
Advantages: excellent product awareness, clever ads Disadvantages: nothing - can I have my free bottle please
...a 'Bud' ! Well the Budweiser company have most definately marketed their beer very well. There is hardly a bar in the UK that you can't see a group of lads - and girls - with bottle of Bud in hand. Other 'trendy' designer beers may come and go, but Bud seems to be as popular as ever.
The companies TV Campaigns have been memorable, if quirky. First one I remember is the Budweiser Frogs. Remember those, some might say cute, frogs on the bank making ... ...just frogs - they were BUDWEISER Frogs! Thats the idea with advertising though isn't it, product awareness. Doesn't matter how good the product is, if it's not known or unregarded, it wont sell.
Then there was another national catchphrase "Wasssup!" As a group of mates sat around phoning each other with the final ad in the series showing two of them in the crowd at the same Baseball game that the guys back home were watching. Again, it said little ...
bananaman 24.09.2001
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Ciao members have rated this review on average: very helpful Review of Budweiser [TV Advertisement]
Advantages: Very funny - Very clever. Disadvantages: None.
...If you haven’t seen the Budweiser adverts then the start of this opinion will not mean anything to you at all. But, that will probably also mean that you have been on another planet for the past few months, so you probably don’t know what Budweiser is either. The ad men at Budweiser have been really clever here. For the past few months they have been running two simultaneous sets of adverts for Budweiser beer, with totally different themes. ... ...young friends who all drink Budweiser and have the catch phrase “Wassssup”. This phrase has really caught on throughout the country, to the annoyance of many, many parents. Now these two sets of adverts have been combined it has resulted in a brilliant, very funny advert. A lot of clever adverts sometimes do not manage to get across the product name, but this advert is not only clever, but gets the message across, as they have included ...
daseaford 14.06.2001
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Ciao members have rated this review on average: very helpful Review of Budweiser [TV Advertisement]
Advantages: Good production values as always. Disadvantages: We're in the UK, we couldn't care less about the great American contradiction.
Oh dear....generally the Budweiser series of adverts have been hit-and-miss. The set of adverts that were inspired from the film 'Delicatessen' (the man trying to swot a fly whilst jumping on a bed whilst others are doing menial things in synchronised rhythm) are generally a miss. Whilst the talking frogs/sadistic lizards series were fantastic and very original and were undoubtedly a hit.
While saving us for the treat that are the 'Wassup' series ... ...adverts.
This concentrates on how Budweiser Light has all the great taste of a premium strength lager but is low in calories compared to an ordinary Budweiser....the great American contradiction as it were.
The first of the series features a cocky man talking to a hamburger street vendor and discussing why a hamburger is called a hamburger when it doesn't contain any ham. (Anybody who knows any general knowledge will know they were brought over ...
stereoman 22.07.2000
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Ciao members have rated this review on average: very helpful Review of Budweiser [TV Advertisement]
Advantages: refreshing, smooth, moreish Disadvantages: toads look good
...heart, my all...
Ah, Budweiser beer makes a guy feel reallllllllly special, in a dozy sort of way. That toad, tumbling between car wheels as i watched, her throat ballooning out, belching her protest as she raised two fingers at the errant car driver, was as ugly as sin normally. But hey, Bud makes you wistful, ok?
This is a 440ml can, and it's appealing to my sense of colour: the red/white/gold livery of the aluminium making me think 'Union Jack' ... ...a date) overlooking a typical Budweiser bar: all neon and glowing reflections across water; very showy American stuff. The irritating chameleon/lizard is most annoyed - a kind of 'do-gooder', a typical 'peering behind the curtains' type interfering busybody, who likes nothing better than to cast aspersions and question everything. You know someone like that.
His 'mate', a more genteel 'let live' lizard tries to subdue his pal and generally the pal ...
fclayson 14.10.2001
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Ciao members have rated this review on average: helpful Review of Budweiser [TV Advertisement]
Advantages: Lizards are funky Disadvantages: Short
...expects something good from the Budweiser adverts, as it's sort of become tradition. Firstly i got addicted to the cool, cute adverts when their stars were the three frogs, saying BUD WEIS ER!each, then there was the two lizards that i've had as a screensaver on my pc that still makes me laugh, more recently we had the either hate or love chilling out having a bud advert with wwwwaaaaaaaaaassssssssssssssssss uuuuuuuuuuuuuupppppppppppppppp! in between(so ... ...them saying WWWWAAAAASSSSS UUUUUPPPPP!
Budweiser have eventually realised they are good and are winning with their promotional adverts. They are sticking to themes that are already in peoples heads and are automatically recogniseable, which is the only way to sell products.
Although the adverts aren't brilliant, they are original, funny, light hearted, and altogether fun. The fun advert, for a fun drink!!!!They don't try and sell their product ...
siany 23.05.2001
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Ciao members have rated this review on average: helpful Review of Budweiser [TV Advertisement]
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