Advantages Very funny - Very clever.
I suppose it had to happen. Louis the Lizard has learnt to say Wassssup and now he is training the ferret to join in with him.If you haven’t seen the Budweiser adverts then the start of this opinion will not mean anything to you at all. But, that will probably also mean that you have been on another planet for the past few months, so you probably don’t know what Budweiser is either.
The ad men at Budweiser have been really clever here. For the past few months they have been running two simultaneous sets of adverts for Budweiser beer, with totally different themes. The first is based on some talking lizards and a not very bright ferret, who have been waging a hate campaign against the frogs in the local swamp.The second set of adverts have been about a group of young friends who all drink Budweiser and have the catch phrase “Wassssup”. This phrase has really caught on throughout the country, to the annoyance of many, many parents.
Now these two sets of adverts have been combined it has resulted in a brilliant, very funny advert.A lot of clever adverts sometimes do not manage to get across the product name, but this advert is not only clever, but gets the message across, as they have included the product name in part of the catch phrase – “Having a Bud”.
|Clarity of message & brand identity|
|Quality of Concept|
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