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This book is about you...

Advantages: Enthralling, intelligent analysis of the internet consumer revolution
Disadvantages: Relentless Californian optimism

...is about you. After all, Ciao is part of the Long Tail and you're part of it. "The Long Tail" was a smash hit and it is easy to see why. This book is an energetic, savvy and perceptive look at the cultural impact of the internet revolution. S ...

Westocean 17.01.2009 · Read full review
Ciao members have rated this review on average: very helpful
Review of The Long Tail: How Endless Choice Is Creating Unlimited Demand - Chris Anderson

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The fall and rise of our favourite brick

Advantages: Searching, well-documented analysis
Disadvantages: For a very specialist business-orientated readership

There can be few of us whose lives have not been untouched at some stage by a phase of building things out of LEGO bricks. These little wonders have comprised a time-honoured toy for children of all ages which weathered many a storm ever since Ole Kirk C ...

JOHNV 10.10.2013 · Read full review
Ciao members have rated this review on average: very helpful
Review of Brick by Brick How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - David Robertson, Bill Breen

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