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Brand-spanking News

Advantages: Spotlights the sweatshops behind the swoosh
Disadvantages: Slightly short on solutions

Last week, my daughter Sophie, aged 8, bought a brand. She thought she was choosing yogurt. She doesn't really like yogurt: she wanted it because it was branded 'Bang on the Door'. Once again a brand - created to appeal to young girls - had served its pur ...

Silverback 01.12.2002 · Read full review
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Review of No Logo - Naomi Klein

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No Space. No Choice. No Jobs. No Logo.

Advantages: Soooo much information...
Disadvantages: May date because this field is moving so fast...

...Ostensibly this is a book about the history of Marketing, so how has it become one of the anti-Globalisation movements bibles? No Logo takes us on a tour of the world - it begins by considering how we have all become obsessed with labels and logos, fro ...

Kirsty1 20.06.2002 · Read full review
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Review of No Logo - Naomi Klein

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Read it and weep - should be compulsory reading

Advantages: Compelling, frightening, powerful and well researched
Disadvantages: Very one sided - but then, that is the point

A shocking and lively book designed to stir both thought and emotion in the Western reader. It details all that is wrong with globalisation and corporate power, brings to life the tireless yet often unseen operations fighting back, and mercilessly sets o ...

elliepotten 17.01.2009 · Read full review
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Review of No Logo - Naomi Klein

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dissecting corporate culture

Advantages: clear and elegant argument
Disadvantages: none really

Naomi Klein's main purpose in this book is to illustrate a fundamental change in the outlook of major global corporations away from the production of goods towards the branding of commodities which are made elsewhere. This process was aided by the libera ...

aprose 25.01.2001 · Read full review
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Review of No Logo - Naomi Klein

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Klein in a Klass of her own

Advantages: Eye Opening, informative, unforgettable
Disadvantages: information overload at times - short chapters help!

We all know that we live live in an era where brand-name culture is King, but this book stunningly outlines just how bad it is. Naomi Klein's tour de force is wonderfuly written, exhaustingly detailed and thought provoking. Klein's book, published in 20 ...

teresacrew 03.09.2005 · Read full review
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Review of No Logo - Naomi Klein

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