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Inspirational
Review of How They Started: How 30 Good Ideas Became Great Businesses - David Lester by
HT414
Advantages: A wide array of businesses from many fields covered.
Disadvantages: Doesn't feature businesses which have not been so successful.
...something which interests me; hence how I wanted to discover more. I had trawled through the shelves in my local bookstore, find numerous titles on the top tips to being successful and so forth, but this simply didn't interest me at the time. Business is something which has inspired me, with my mind constantly churning up new ideas of the 'Next Big Thing'. I have heard of the challenging demands of starting these ideas in reality, but my ambition ... ...years, analysing their struggles and how they were overcome. It is a true inspiration to see how, despite their struggles, individuals can achieve their dreams.
If you're considering starting a business, or merely running the idea through your mind, this book is a must-read. This book can cement your dream and give you the desire to follow it; or just as easily make you realise that the harsh world of business is not for you. Without it, you may ...
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24.03.2008
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One Lorry Load at a time
Review of How Would You Move Mount Fuji - William Poundstone by
abdrewawolfe
Advantages: Solves lots of puzzles, interesting read
Disadvantages: bit geeky
...What is it about?
------------------
How would you move mount Fuji? is a book essentially about Microsoft's Cult of the Puzzle. Microsoft and other technology companies on Silicon Valley wanted to hire the smartest "thinkers" that they could find. One way they did/do this is by asking puzzle questions in their interviews. These can be logic puzzles such as how many weighings on a balance scale do you need to find the one heavy billiard ball from ... ...Ballmer. The book describes how Microsoft grew from a group of programmers to hiring: Program Managers, Testers Salespeople etc. The descriptions of the interview process adopted were interesting and slightly disturbing. I remember the announcement of Steve Ballmer taking over from Bill but I hadn't realised that they'd worked together for so long.
The puzzle interview was taken up by Wall street High Finance and Management Consulting companies ...
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25.08.2006
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More Famous Names!
Review of How Household Names Began - Maurice Baren by
bobhaskett
Advantages: Cpontains good pictures of old "adverts"
Disadvantages: Smaller than the previous book in the series.
...another of his series about how famous companies began, the author has produced another fine read despite the fact that being more expensive ( £9.95 ), it contains information on less companies than its predecessor "How it all began" which has been reviewed earlier. Once again there are references to many well known firms including, Ever Ready, Cow and Gate, Fishermans Friend, and Ty-Phoo to name a few. The articles are again informative and sometimes ...
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26.07.2000
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Hollis. The only PR guide you will need
Review of Hollis UK Public Relations Annual - Hollis by
Martinscholes
Advantages: Very comprehensive
Disadvantages: None
...whole lot more to the Hollis UK Public Relations Annual. It also contains the details of quite literally thousands of in-house spokesmen and spokeswomen for all of the major corporations, large firms, police forces, local authorities, and so forth. It also contains details of industrial and Commercial contacts, public relations contacts within the world of arts, of charitable bodies and organisations and also of an amazing plethora of associations ... ...be quite costly, it has to be remembered that compiling such a comprehensive publication is no easy task. Herculean, is one way to describe it! Plus there is a special Internet web portal, specially for people who buy the book, with password protected sections accessible for subscribers only. It now costs £145.00. The website is at http://www.hollis-pr.com/index.asp
There's also a very useful distillation of the salient contacts in the book, in ...
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24.12.2005
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Famous Names Galore!
Review of How It All Began in Lancashire - Morris Baren by
bobhaskett
Advantages: Very well produced with lots of information
Disadvantages: None that I can see
...on over 100 companies, showing how they started from, in some cases, very humble beginnings, how they got their names and how they have developed into the size they are today. Many famous names are represented including, Coca Cola, Hoover, Plasticene, Thermos, Gillette and many more. The articles are very interesting and informative, sometimes giving fascinating information such as how a former fur trapper in America called Clarence Birdseye developed ...
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26.07.2000
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