Business & Finance Books > Seth Godin Business & Finance Books

Advantages: Motivating in places and written with a real sense of excitement
Disadvantages: Re-gurgitated marketing principles

The modern marketing world is often hit by fantastic new concepts and revolutionary texts. Seth Godin controversialy entered the fray back in the late 90s with his book “Permission Marketing”. With the publication, Godin attempted to convince the marketing world that advertising was a waste of money, and he maanaged it fairly successfully – I believe him. “Unleasing the Idea Virus” is an evolution of that train of thought, and there are a number ...
...to www.ideavirus.com and get yourself a PDF copy. Of course if you want to part with your hard earned Ciao pounds to have a more solid copy, pop along to Amazon.  It’s exciting. The concept that the most important thing in my industry could be ideas and the possibility of a job title such as “Ideas Merchant” is quite aspirational.  It turns the last century of marketing theory on its head. What do you mean we shouldn’t advertise ... Read review

Advantages: Great way to find out about the best books about money
Disadvantages: Would liked to have seen more books talking about the mental blocks to getting rich

...The author divides the 50 classics into four manageable sections (and one sub section) ATTRACT IT The author calls this the inner game of wealth. These books talk about getting the mindset for moneymaking. Many of the books in this section are spiritual with lots of spiritual ideas and concepts. Unfortunately I am a little uncomfortable with spirituality so my opinion will probably be biased. I do however like the idea of some mental blocks that ...
...knowledge and reading there are 50 books that could help you on the road to wealth. If only the author had put down which section they belong in (attract it, create it, or manage it) to give you a more informed choice as to what book to buy next. I also recommend buying 50 Success Classics by the same author because I believe you can be successful but not prosperous but you can't be prosperous and not successful. You may think the table is tilted ... Read review

Advantages: Easy to read, lots of good basic techniques
Disadvantages: None really...it's just right I think!!

I bought this Personal Development book on NLP a few months back because I've heard so much about the topic and wanted to know much more about it, plus it gave me something to read for my US trip. Firstly What is NLP? NLP stands for Neuro Linguistic Programming...sounds complicated doesn't it? It's not really, once you get to know the topic. It is basically a technique/process/ or whatever you may call it, where using, oral and visual (body) ...
...'suggestion' to improve your attitude towards yourself and your goals (auto suggestion) and help build rapport with others. It can also be a state of mind as well. In a nutshell if you are surrounding yourself with positive energy (i.e. positive people and positive thinking) then you are likely to have a more positive attitude towards life regardless of your situation and if you filter out any negativity then you only enhance the positiveness. Sorry ... Read review

Advantages: Very useful
Disadvantages: A few mistakes in the text

This book is produced to help people who are either doing a NEBOSH Certificate or Diploma. NEBOSH is the National Examination Board of Occupational Health and Safety. It is an organisation which was set up in 1979. Over 25,000 people take a NEBOSH qualification each year. Their website is www.nebosh.org.uk. I have used this book for my NEBOSH certificate examinations, its very useful but there are a few mistakes which needed to be altered. If you ...
...you which bits to change but if doing a course from home you may end up making mistakes. This is the second edition which is being reviewed and this was published in 2006 but is the most up to date book so far. It is quite a pricey tome for a paperback but worth every penny if it allows you to pass the exam. It is 432 pages long so you get alot of book for your money. The book is organised into 19 sections, which are:- 1 Health and Safety Foundations. ... Read review

Advantages: Easy to read, Great tips, Well written
Disadvantages: None

...& shares then this is the book for you. Its full of good advice without all the complicated baffling jargon most books on shares go on about. As someone who has bought stocks and shares and made many mistakes, I wish I had found this book a lot earlier. Dont be put off by the title this is a serious book that can be put down and picked up at will. I have read this book many times and everytime I pick something new up. Most books on money are heavy ... Read review