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Advantages: Motivating in places and written with a real sense of excitement
Disadvantages: Re-gurgitated marketing principles
The modern marketing world is often hit by fantastic new concepts and revolutionary texts. Seth Godin controversialy entered the fray back in the late 90s with his book “Permission Marketing”. With the publication, Godin attempted to convince the marketin ...
SmartRich 23.07.2001 · Read full review
Ciao members have rated this review on average: very helpful
Review of Unleashing the Idea Virus - Seth Godin