Business & Finance Books > U Business & Finance Books > Seth Godin

Advantages: Motivating in places and written with a real sense of excitement
Disadvantages: Re-gurgitated marketing principles

The modern marketing world is often hit by fantastic new concepts and revolutionary texts. Seth Godin controversialy entered the fray back in the late 90s with his book “Permission Marketing”. With the publication, Godin attempted to convince the marketing world that advertising was a waste of money, and he maanaged it fairly successfully – I believe him. “Unleasing the Idea Virus” is an evolution of that train of thought, and there are a number ...
...to www.ideavirus.com and get yourself a PDF copy. Of course if you want to part with your hard earned Ciao pounds to have a more solid copy, pop along to Amazon.  It’s exciting. The concept that the most important thing in my industry could be ideas and the possibility of a job title such as “Ideas Merchant” is quite aspirational.  It turns the last century of marketing theory on its head. What do you mean we shouldn’t advertise ... Read review

Advantages: Great cartoons :), Good cross referencing with various organisational theorists
Disadvantages: Little expensive

Having just completed a FdA Contact Centre Management course, the book I found I referred to this book the most as it provides a multidisciplinary approach to organisational behaviour. This is done through explaining various theories, models and concepts in a way, which is easy to understand, by student with teaching resources for lectures. A hefty book with 958 pages the contents covers 1. The Organisational Context a. The world outside b. Technology ...
...e. Motivation 3. Groups and Teams in the organisation a. Group formation b. Group structure c. Individuals in groups d. Team working 4. Organisational process a. Organisational development b. Organisational change c. Organisational culture d. Human Resource Management 5. Organisational Management a. Leadership b. Decision-making c. Conflict d. Power and politics 6. Glossary 7. References 8. Name index 9. Subject index However, ... Read review

Advantages: Good advice, balanced
Disadvantages: Sometimes sounds a little patronising; not much regarding pensions

...know exactly how to sort your life out" tone, there is a wealth of valuable information in this book. I found the balance of the book about right in terms of debt management, savings, investments and other financial problems. A lot of books tend to focus on investments, when for a lot of people, this is a long way off being realistic. In terms of practical advice, a major theme is changing your mindset to becoming more financially responsible and ...
...the first chapter "Money and Your Mind". Alvin proceeds to discuss consumer debt and how to get out of it, how to make a start at saving, and how (or whether) to get onto the property ladder. The latter is really useful as it made me realise the various expenses involved in buying a house - there's a few that many people wouldn't think of. The advice about saving a decent deposit is particularly salient in the current credit crunch. There's a 2 ... Read review

Advantages: Concise chapters, good basic advice, not too long, available in hardback or paperback
Disadvantages: Not for the advanced investor, or probably a lot of men

...In the 369 pages of Love is not Enough Merryn covers a range of topics familiar to most. Introduction - Merryn discusses the fact that unfortunately many of us women are raised to see taking control of our finances as an unfeminine thing. Something for men, and that one day a man will come along and make everything ok for us. She mentions that many women never make a pension provision, have their own current account or even pay a bill once part of ...
...women are very good with money once they get the confidence. For example women investors tend to do better on the stock market because they are more cautious than men and tend to think more about where to put their money for the long term rather than looking for the next big thing. All very uplifting. Section One: Finding the Money covers maximising your income, spending less and having more and finally debt. One of the take outs from this chapter ... Read review

Advantages: INFORMATIVE, MIND OPENING, ENTERTAINING AND LIFE LONG READING.
Disadvantages: IN PLACES A LITTLE SLOW,HAVE TO HAVE A 'WANT' TO READ IT.

MY PARTNERS DAD LENT US HIS COPY 6 MONTHS AGO AND WE WILL PROBABLY BE NEEDING IT FOR ANOTHER 6 YEARS, AND NOT BECAUSE ITS BAD BUT BECAUSE ITS ALMOST A STUDY AID.THE BOOK WAS PUBLISHED YEARS AGO AND I HAVE THE UPDATED VERSION THERE ISN'T MUCH DIFFERENCE IN TEXT JUST HOW TO USE THE BOOK. THE BOOK IS TRYING TO GET YOU TO UNDERSTAND THE SECRET WITHOUT TELLING YOU WHAT IT IS.THE BOOK WAS WRITTEN AS AN AID TO HELPING YOU GAIN SUCCESS IN ALL AREAS OF YOUR ...
...VERY INSPIRING. AS I GATHER ALOT OF INFLUENTIAL PEOPLE HAVE READ IT AND RECOMMEND IT AS A GOOD RESOURCE FOR OPENING YOUR MIND AND GETTING ON IN LIFE. IN PARTS IT CAN BE ALITTLE HARD GOING WHEN THE READER DOESNT FEEL THE SUBJECT IN HAND APPLIES TO THEM BUT ITS WORTH GOING THROUGH THOSE MOMENTS BECAUSE YOUR SOON READING THINGS WHICH ARE INTERESTING AND APPLICABLE. IF SOMEONE RECOMMENDS THIS TO YOU ITS FOR A VERY GOOD REASON AND THEY ARE TO BE LISTENED ... Read review