Business & Marketing > Business Strategy

Advantages: Indispensable for the Strategy Student
Disadvantages: None

Well, you may or may not know that I am half way through my MBA with the Open University and what that entails is an exhausting three year course which drains your resources, although it is great fun and challenging too. Anyway, it was my husband that bought me this book, on a recommendation from his MD, who has just completed his MBA with Paisley University. I am in my second year of my MBA, and my current course is imaginatively labelled B820 ...
...all night thinking of that. Anyway, you get the relevance of this book and my studies. This book is marketed as Europe's best selling Strategy textbook and is published by FT Prentice Hall. What is also unique about this book is that the organisation Pearson Education also have a website www.booksites.net/johnsonscholes on which the student of strategy can search, to assist them in their strategic thinking and practice using the models and frameworks ... Read review