Cadbury Freddo

Now then if chocolate companies are going to be so as unscrupulous as to specially target children then there are two things they need to do. Firstly they need to give it some sort of psuedo “health benefit” or make it very small so the product seems less unhealthy. Secondly they need to make it cheap. There are two reasons for cheapness: Number One so that children can afford to buy said treat with their pocket money and Number Two so that when children are harassing their mothers for sweets in the supermarket they can hold up product and their mothers will give in because it is so cheap. Cadbury’s has such a product in the form of the Freddo.

The Freddo bar is a small frog shaped lump of chocolate that costs 10p. It comes in two varieties the original all chocolate Freddo and the Freddo with Caramel. I was lucky enough to receive a free Freddo Caramel (another bonus of them being so cheap is that people will give them away for free to try and persuade you to join weird religious sects). The Freddo bar is sold singly from big boxes that you can buy at wholesalers.

The Freddo Caramel comes in a mostly yellow wrapper where as the original Freddo has an purple wrapper. On the front of the wrapper there is a picture of a jolly green frog dressed in a white t-shirt and blue trousers. On his t-shirt it says “Freddo” in red letters, beneath that it says “Dairy Milk” and below that there is a yellow splodge with “caramel” written inside in purple letters. Covering Freddo’s groin there is a yellow circle with “10p” written inside in red letters. At the very top of the wrapper there is a purple circle with “Cadbury” written inside in yellow letters. The wrapper describe the Freddo as “Dairy Milk Chocolate with Soft Caramel Centre”.

Unwrap the bar and you reveal a smiling frog shaped lump of chocolate. It looks cute but I feel no guilt about eating him. Freddo does bear more than a passing resemblance to Dr Evil though. Freddo has a bit of a body odour problem in that he smells like sweet, sugary Cadbury’s Chocolate which can’t be healthy. In fact it will kill him as it will cause people to eat him.

I pop Freddo into my mouth whole because he is just the right size to do so although it does render me speechless for a few brief minutes. Freddo tastes divine. There is the malty-sweet-creamyness of the Cadbury’s Dairy Milk with its thick claggy texture to coat your mouth which is then contrasted with the honeycomb-burnt sugar and butterscotch taste of the caramel which is thick and smooth and silken on your tongue. In short it is just like eating a Dairy Milk with Caramel bar. The ratio of chocolate to caramel is perfectly balanced although if you bite the Freddo in half first some caramel will make a valiant bid for freedom, so be warned. It is also very sweet.

I would recommend the Freddo Caramel to anyone who likes Dairy Milk with Caramel as they taste exactly the same. They are the perfect size for a child’s lunchbox or as a treat/bribe for being quiet while being lugged around the supermarket. They are also good for when you fancy a chocolate hit but do not want a whole chocolate bar. Not only that but I think Freddos provide excellent value for money. You can buy three Freddos for less than what it would cost to buy one Dairy Milk with Caramel and I think on the balance of things you end up with equal amounts of chocolate and caramel. I can’t think of a better way to spend 10p except maybe on one of those little Haribo bags or a 10p bag of crisps.

Only problem is you feel like such a pillock buying one. Best buy two then or three...