The cards I have seen range from about 30 pence to two pound and they do not compromise on quality. I personally cant see any difference in a card which costs 90 pence in the card factory and a similar one which costs anything up to five pounds in Clintons.
There is an amazing range of cards for any occassion, much more tahn you would expect in a small, cheap store.
And it is not just cards you can get in the card factory, as with any card shop the usual balloons and novelty gifts are also available for a low price, the range is what you would expect and there are some lovely little things to choose from all year round.
The staff are friendly and I feel offer a more personal service as the shop is so small, they're always more than willing to do what they can (in my local store anyway)
The card factory is always my go to shop when I need a card or a gift and I recommend it to you to!
This shop is perfect for birthday cards or anniversaries, not christmas cards or valentines day cards, i dont say this because they dont have enough stock or good enough variety, they do, I say this because my local card factory is tiny and at these important times of the year it does be CRAMMED with people, i'm not a claustrophobic person but I just had to escape from this shop last december when I went in for a chrismas card! I literally felt like a sardine and I had to leave, unfortunately, because I know I could get a great quality card for a bargain price!