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Information Rules: A Strategic Guide to the Network Economy - Carl Shapiro
Chapter 1 of Information Rules begins with a description of the change brought on by
... more
technology at the close of the century--but the
century described is not this one, it's the late
1800s. One hundred years ago, it was an emerging
telephone and electrical network that was
transforming business. Today it's the Internet.
The point? While the circumstances of a
particular era may be unique, the underlying
principles that describe the exchange of goods in
a free- market economy are the same. And the
authors, Carl Shapiro and Hal Varian, should know.
Shapiro is Professor of Business Strategy at the
Haas School of Business at the University of
California, Berkeley, and has also served as
chief economist at the Antitrust Division of the
US Justice Department. Varian is the Dean of the
School of Information Management and Systems at
University of California, Berkeley. Together
they offer a deep knowledge of how economic
systems work coupled with first-hand experience
of today's network economy. They write: Sure,
today's business world is different in a myriad of
ways from that of a century ago. But many of
today's managers are so focused on the trees of
technological change that they fail to see the
forest: the underlying economic forces that
determine success and failure. Shapiro and
Varian go to great lengths to purge this book of
the technobabble and forecasting of an
electronic "woo-woo land" that's typical in books
of this genre. Instead, with their feet on the
ground, they consider how to market and distribute
goods in the network economy, citing examples
from industries as diverse as airlines, software,
entertainment and communications. The authors
cover issues such as pricing, intellectual
property, versioning, lock-in, compatibility, and
standards. Clearly written and presented,
Information Rules belongs on the bookshelf of
anyone who has an interest in today's network
economy--entrepreneurs, managers, investors,
students. If there was ever a textbook written
on how to do business in the information age, this
book is it. Highly recommended. --Harry C.
Edwards, Amazon.com
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This product has not yet been reviewed. 
21.06.2008
25.09.2000
21.08.2007
