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Commonsense Direct and Digital Marketing - Drayton Bird

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Manufacturer's product description

Drayton Bird's "Commonsense Direct and Digital Marketing" needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

Product details

Title Commonsense Direct and Digital Marketing
Author Drayton Bird
Publisher Kogan Page
All Authors Drayton Bird
ISBN 749447605
EAN 9787494476054

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Listed on Ciao since 04/11/2009

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Compare Commonsense Direct and Digital Marketing - Drayton Bird to other similar Business & Finance Books »

similar by Price (15 GBP to 19 GBP)
Some genuine insight far beyond the sales environment
None (*)
Straightforward and uncomplicated
No specific instructions on how to use it on your own (*)
similar by Title (First Letter) (C)
Insider information, fast-paced and entertaining
Lax writing style, crude humour, partly fictionalised (*)
Very well written, easy to follow, practical strategies for trading
Some sections are quite heavy on trading equations formula (*)
similar by Author Surname (First Letter) (B)
Beautifully written, clear and full of common sense
Slightly outdated in parts (*)
Entertaining, interesting and informative
Requires a basic prior knowledge of Poker. (*)
Great cartoons :), Good cross referencing with various organisational theorists
Little expensive (*)
Quick and Easy Read. Simple Concepts. Well Written.
Slightly corny. US Perspective may put of fsome readers. (*)
(*) Reviews by Ciao members


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