If Microsoft are a shower of corporate gibbons intent on stealing your cyber-soul through their large monopoly of bug-filled operating systems (not to mention the comedy sidekick of the three red rings of doom on the X-Box), then that should make Apple the caring, sensitive, consumer-minded alternative. However, unless your name is Linus Torvalds or Tim Berners-Lee, such sentiment is, quite frankly, bollocks. Once a blood-sucking corporate oligarchy, always a blood-sucking corporate oligarchy! Take the I-pod for instance. Marketed to create a belief it's the only MP3 player in existence; heavily patented to prevent competition from borrowing its exquisite control pad design; and recent versions claiming to do more than just play MP3s (as long as you're happy for them to do the other things badly), suggests they are a much closer relation to the hairy chimps of Microsoft than one would conceivably imagine.

For those not in the know, Creative are another corporate brand of litigious so-and-so's that have been fiddling around with soundcard technology since the early 1980s and have since cornered the PC soundcard market. It's not always a given that longevity in a specialist area determines expertise (see Microsoft Windows), but Creative have been producing solid sound hardware for what seems like eons now. The Zen X-Fi, released in June 2008, is the latest addition to the relatively successful Zen series of MP3 players and is the first to make use of Creative's Xtreme Fidelity technology. Supposedly, this restores any compressed audio format with crystal clarity to take your music to a 'higher level'.

The control panel is more of a design flaw, however, although through no direct fault of Creative. I'm sure they'd like to have implemented the I-pod's snazzy and intuitive control pad for scrolling through play-lists and the like with relative ease, if they were allowed to. Instead, trying to build on perfection is a one-way street to failure. With the Zen X-Fi it's just a case of too many buttons making for an unintuitive process in navigating the LCDs menu screens. Sure, you get the hang of it after while, as well as working out how to define specific short-cut options, but for the least patient amongst us it could be a relative cause of frustration. Likewise, the X-Fi is also hindered by some early teething problems with its menu screens. Frankly there's far too much navigation than necessary. Scrolling from the music page to the option page in order to change the shuffle/repeat settings, or fiddle around with the equaliser is a real chore. Ideally you'd expect a sub-menu within the music page to do this for you, but this isn't the case. And how exactly do you go about setting up a bloody play-list? Quite frankly, it's unintuitive bobbins that requires far too much time than necessary to understand.

Okay, maybe a slight exaggeration. Yet it does improve the fidelity between the process of compressing CD quality sound into an MP3 far more than nearly all other MP3 players, making the quality and depth of the tunes you listen to far superior than their base constituents would usually allow. It makes a Radiohead track such as Paranoid Android all the more joyous to listen to as you can identify every squeak and fart going on in the background, which merely compliments raher than overpowers the rest of such a memorable rock tune. Additionally, base frequencies are richer and more defined and drumming just seems cleaner and clearer. The sound really is that good. Even more so, this is amplified through a quality set of universal headphones (meaning you can use them on other things, not just the Zen X-Fi) to maintain little degradation in the sound quality as it hammers into your eardrum. It makes rocking out to Biffy Clyro on the underground of a morning even more pleasurable!

Additionally, there are other features that make the Zen X-Fi a fairly useful little pocket companion. The ability to listen to FM radio is welcome, as is a memory card slot to allow for additional storage space than the 8GB provided. Very handy! Videos and photos can also be imported, although a camera rather than an MP3 player would better utilised for such a function. Indeed, it does try to emulate the all-in-one thing that the I-pod Touch has attempted to incorporate, but the Zen X-Fi is at its best when it is doing what it knows best - playing high quality music at a perfectly blistering racket so you don't have to listen to random conversations on the bus!

Overall - Technically, one of the most impressive MP3 players I've ever owned. That it never fails to be in my pocket when I leave my front door is telling. But then, I am a music snob and I don't really need more than 2,000 tracks to have at hand at any one time. If you need more music than sense, couldn't care less about audio quality, require an aesthetically appealing player to go with your style and a simple menu system and control function, the Zen X-Fi might not be for you, especially at just under £100.