D2 Jeans (Shop)

...of the sort of shops D2 Jeans competes with;

REPUBLIC - A Very similiar shop, stocking Jeans and T shirts etc, also of similiar prices, worth a look!

TOPMAN - Similiar products, jeans and tops but slightly more upmarket and therefore more expensive. Also probably a bit trendier and more at the forefront of fashion, you'll find they're always getting new ranges and changing existing ranges.

NEXT - More ...
...£40. Also after visiting D2 I found many of the next stocks to be slightly bland, plain tops and basic Jeans etc. Probably more aimed at the older customers, rather than the younger, trendier teenagers.

RIVER ISLAND - Similiar ranges to topman, with quite original modern designs, but again more expensive than D2 Jeans. A nice option if you've got the money to spend.

BURTONS - Very similiar to next and attracting a slightly ... more

I visited the White Rose Centre a few weeks back for a good old shop. I tend to go once every couple of months and spend a hundred or so on new clothes. I must admit though, I usually stick to Topman, and one might call me conservative in that sense, as I usually stick to the shops that I know. But anyway, a browse couldn't harm could it?.. so in I went.

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Clothes
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The shop specialises in Jeans, hence the name, however there was actually a much wider stock of clothes in the shop. They had T Shirts, hoodies, cardigans and even other types of trousers, like cords. The designs were really modern and stylish, similiar to those of highstreet names like Topman. They lacked going out shirts, so to speak, its more casual every day clothes than night out clothes. Their collection of jeans was most impressive though, blue, indigo, brown, black, white, boot leg, stonewashed, mottled, worn...you name it they'd have a pair to match you're style. I spent ages trying to get it down to a couple of pairs, although I could have bought the whole store!

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Prices
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I was very impressed with the prices on offer at the store. I got a couple of pairs of Jeans at just £19.99 per pair (very cheap, considering Topman charges up to £35 for a pair of standard jeans.) There were some more upmarket Jeans too, at around £30 each however these were on offer at 2 pairs for £50! I also got a nice long sleeve top at £14.99 (in comparison to Topman prices of about £22 per top) and a T shirt for a bargain £5. It seemed like one of those stores, where there was always some sort of sale on or offers, my freinds have since told me about their bargains from the store, one of them who got a pair of jeans for a fiver! Can't go wrong!

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Shop Design
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The shop design was similiar to most mens shops, although this was actually a mens and womens store so remained quite neutral in colour. Laminate wood flooring, and uniform beige/magnolia colour walls. Despite this, much of the walls were covered with pairs of Jeans, which I particular liked. Above all the standard rows of jeans were all the different styles of jeans fixed to the wall, which was excellent for visbility. You simply stood in the centre of the shop looked around for a pair you liked and went to it, and you'd find the shelf stacking that pair of jeans underneath. A simple idea, but very effective! The counter design was simple but contemporary, as were the changing rooms. The shop was generally very clean and attractive. The staff were all very freindly and endeavoured to help, very cheerful people!

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Competition
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Just to give you an idea of the sort of shops D2 Jeans competes with;

REPUBLIC - A Very similiar shop, stocking Jeans and T shirts etc, also of similiar prices, worth a look!

TOPMAN - Similiar products, jeans and tops but slightly more upmarket and therefore more expensive. Also probably a bit trendier and more at the forefront of fashion, you'll find they're always getting new ranges and changing existing ranges.

NEXT - More expensive than D2 Jeans by far, some pairs of jeans in the region of £40. Also after visiting D2 I found many of the next stocks to be slightly bland, plain tops and basic Jeans etc. Probably more aimed at the older customers, rather than the younger, trendier teenagers.

RIVER ISLAND - Similiar ranges to topman, with quite original modern designs, but again more expensive than D2 Jeans. A nice option if you've got the money to spend.

BURTONS - Very similiar to next and attracting a slightly older age group than stores like D2 Jeans and Topman. Still, some nice clothes, some ranges slightly brand but certainly worth a look.

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Overall
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Overall, I was very impressed with D2 Jeans, I found the store light and airy and with a nice shop floor layout. The range was extensive, with plenty of choice, but more over the prices were incredibly cheap, you really can get some bargains! I came away with two pairs of jeans and two tops for £60, when I think what I could have got in topman for that...a pair of jeans and a T shirt. I'll certainly be shopping at D2 Jeans in the future, the only trouble is I'll have to travel to Leeds, if only there were more branches!

 

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