Advantages None really
Disadvantages A jack of all trades - and not really a mortgage big boy - thus the rates are not that competitive
The brand is definately good but I think that they should stick with insurance as that is the field that they have really made there name in.Diversification is good if you can offer the consumer something new along with variety - from what I have seen - there is neither here.
A lower APR would be a help as it is not the cheapest in the market - even after the introductory discount.
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