Advantages Superb range at competitive prices
Disadvantages Disabled access could be improved
Hamley's Toys in Oxford Street is supposed to be the holy grail of children toyshops, but a Leicester shop is throwing down the gauntlet to be the king of toy supplies.I suppose I have always been aware of the original shop in Carts Lane, because I frequented a tobacconists next door, and the gaily yellow coloured miniature fairground lego wheel always caught my eye, placed as it was in the Dominoes window.
Since those early days, Dominoes has expanded into a wonderful labyrinth of three interconnecting shops, with the main entrance now facing the car-park entrance to the Shires shopping centre in Leicester's High Street. Children in cars, awaiting the drudgery of shopping with their parents in the car park queue are now amused with the view of Dominoes toys on four floors.The basement of the shop contains an array of Models, (such as Airfix) train sets and action figures where usually the male of the species can be found.
The original Carts Lane shop oasis became a fountain upstairs to the ground floor level, where more traditional toys of the dolly and action man persuasion became more common place. With more space, the business became more and more successful irrigating into the store which became available from the High Street frontage. The two shops were converted into one, almost seamlessly, to make a dramatic effect now.Upon entering the High Street entrance a train engine whizzes round at just above head level (drawing the analogy with Hamleys) and gaily coloured marbles at eye level, for pocket money purchases, which will bring gasps of delight from the children. During Christmas time, when it is all lit up, is particularly enthralling. Here you will find educational, activity, interactive, soft and outdoor toys and the early children arts and crafts upon which the store was based. Here kids will marvel at all the beads, shapes, coloured bangles, sewing kits etc that they can stick, sew, glue and paint to their hearts content by making that special Mummy's / Fathers day card etc. It also includes a number of books on the various techniques employed. A separate section is allocated to construction toys; Lego, Meccano and Connect bricks including tables for the children to play.
The first floor is slightly more juvenile offering mostly pre-school age toys, notably playmobile, playclothes, dolls, and those all important - Toilets ! The second floor continues the theme of the older you get the more stairs you have to climb, with collectables and football memorabilia.The collectables section deserves a special mention because of its age range content. 'Collectables' range from Beanie Babies for the very young - with current price lists for all those retired BB's - to the other extreme of lead soldiers and period chess sets for the, ahem, more mature child (koff). A football memorabilia section includes gift items for young football fans from shirts to mugs.
The quality of the products are served by the most popular children manufacturers: Lego, Meccano, Action Man, Barbie, Fisher Price.
|Frequency of visit|
|Value for Money|
|Layout & presentation|
|Selection & range|
|In store customer service|
Attention, this is the first review from this author
Instead of giving a negative rating, consider:
Help this member by giving your advice
Report fraud (for example plagiarism) or other issue with the review to the Ciao support team
Add your comment