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Simple but Effective


Soothes and softens skin

Quite expensive; a bit greasy

Recommendable Yes:

36 Ciao members have rated this review on average: very helpful See ratings
very helpful by (100%):
  1. sunnysum
  2. borneo2007
  3. baby_uk
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Over the past month or so, I have been suffering from dry, chapped skin on my hands. It has been especially bad on my knuckles and my skin has been very red and itchy. Initially, I blamed this on the cold, snowy weather, but when my hands didn't get any better when the weather turned milder, I thought I should splash out on some hand cream to try to cure the problem.

One of my work colleagues who suffers from eczema recommended I try E45 hand cream, as it soothes sensitive skin and relieves itching. I took her advice and bought a bottle of E45 Moisturising Lotion. The obvious advantage of a lotion over a cream is that it can be used on the whole body and not just the hands. However, the 200ml bottle was quite expensive even though it was on a special offer. It cost me £2.19 from Morrisons, but normally retails at £3.19.


As the picture above shows, the design of the product is quite simplistic. The lotion comes in a white plastic bottle with a flip top lid (different from the one pictured above) and has the E45 logo emblazoned across the front with 'Moisturising Lotion' in clear blue lettering underneath. According to the blurb on the bottle, the lotion soothes, softens and relieves dry and sensitive skin. It also claims to be dermatologically tested and hypo-allergenic, which means that it is unlikely to cause an allergic reaction.


My experience of using the lotion has been very positive. I tend to put some on my hands last thing at night, as this allows it to soak into the skin overnight, but there is nothing stopping you using it more often if required.

Applying the lotion is very easy. Simple squeeze a bit on to the sensitive area and massage gently into the skin. The lotion is unusual in that it is perfume free. Presumably this makes it less likely to cause allergies, as perfumed lotions can sometimes cause more problems than they solve. Although the bottle states that the lotion is non-greasy, I personally found it to be quite oily when you first apply it to the skin. Fortunately though, once it has penetrated into the skin, the greasiness quickly disappears.

One thing that has particularly impressed me is the speed at which the lotion starts getting to work. Within minutes, my hands were feeling less dry and therefore less itchy. Even after a nights sleep, they were still feeling smooth and revitalised, so the lotion not only provides fast, effective relief, but also keeps skin feeling smooth for hours after application.


E45 Lotion is suitable for the whole family and is so gentle on skin that even babies can use it.


In addition to the Moisturising Lotion, there are a range of other E45 products available. These include:

E45 Itchy Relief Cream (50g tube costs £1.83 at most supermarkets);
E45 Emollient Bath Oil (250ml costs £3.48 at Asda);
E45 Junior Foaming Bath Milk;
E45 Dry Scalp Shampoo; and
E45 Sun Lotion.


Overall, I cannot really fault E45 Moisturising Lotion at all. Although it probably isn't the cheapest of lotions, its hypo-allergenic formulation makes it ideal for everyone, even those with sensitive skin. I would certainly buy this again and will undoubtedly try some of the other products in the range.


E45 is made by Crookes Healthcare. If you have any queries, you can write to:

Crookes Healthcare,
NG2 3AA.

Alternatively, take a look at the website:
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Comments about this review »

borneo2007 06.07.2006 17:28

This stuff is nice but i fond it never lasts long enough and my legs are dry again afew hours later! :>

RICHADA 20.01.2006 21:37

E45 are good, effective and comparatively cheap products. Richard.

Librelola 18.01.2006 22:56

I do think it is a good moisturiser!

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Product Information »

Product details

Long Name Moisturising Lotion- Dry & Sensitive Skin
Type Moisturiser
Genre Body Lotion
Manufacturer E45

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This review of E45 Moisturising Lotion- Dry & Sensitive Skin has been rated:

"very helpful" by (100%):

  1. sunnysum
  2. borneo2007
  3. baby_uk

and 57 other members

The overall rating of a review is different from a simple average of all individual ratings.

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