Advantages Local, Cost, Availability, Layout
Living in Edinburgh I guess it would be unfair of me not to show my support to the local newspaper. The Edinburgh Evening news is printed and distributed within the Lothian area. Covering a wide variety of subjects from home and abroad, with this paper you're always guaranteed to find something to read about.For the past 11 years now Edinburgh evening news has been printed in the standard tabloid size, meaning it is easier to fit in your shopping bag and more lower and middle class people are likely to buy it. Before 1995 the paper was printed in a broad sheet format and I strongly believe that the management team chose to change the layout because of there sales.
The Edinburgh evening news is printed in the lovely offices near to Holyrood palace, which yes is just opposite the new Scottish parliament building in Edinburgh.
There are two different editions of the evening news printed everyday. You get the early edition known as the City at about 11.45am. Now this edition has all the latest news and reviews. Later in the day at about 3.00pm you will get the city final which is the most up to date news of that day. Sometimes there will not be a big difference between the two editions, lately I have just noticed a few changes in the later edition and mainly that was the pictures. I do always try and get the copy of the City final as I always want to read the most up to date news available.**Front Page**
Like all the papers printed on a daily basis the front page needs to be something that makes the reader wants to read more. As I write this review the font page has the main headline "we'll shame young thugs" along with sub headers that include "Robert burns and his lovers in Edinburgh". Down the right hand side of the front page you will also see that they provide you with a menu to what is in the inside of the paper. If you're getting something for free I.e. Job pages, Home pages, Movie guide etc the editors all have this advertised along the top of the paper like a banner.*My thoughts~ I feel that the front page is often too busy, what I mean with that is there are too many different stories on the front page. Ok it's good to grab people's attention but I don't understand why the editors have to have sometimes up to 4 stories started on the main page.
**Back Page**As you can imagine living in Edinburgh you are always going to have a sports headline that includes either Hibs or Hearts football teams. Usually one headline will dominate the back page and then you will have anything up to five or six pages of all sports.
|Quality of journalism|
|Quality of features|
|Price||35p Each day|
|Value for money||Excellent|
|Quantity of advertising||Very high|
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