Elizabeth Arden Good Morning Serum

...the front with a simple Elizabeth Arden red symbol along with the name of the product. On the back of the box is a photo of the product which does indeed match the actual product which isn't always the case.

The serum is in a cylindrical glass tube, a silver screw top section on top of which there is a yellow plunger from whence the serum is dispensed. There is also a little cap that fits on to the top after use to ensure that the ...
...leak out. Unusually the photo shown by ciao does actually match the product!!

- What is it? -

~ To be used daily as a makeup primer.
~ An invigorating blend of Vitamin A and botanical extracts.
~ Helps makeup go on more smoothly, evenly and naturally.
~ Immediately provides a new level of softness and vitality.
~ Wakes up tired-looking, uneven-textured skin.

The product doesn't ... more

- Price -

This is an expensive item, well for me anyway, retailing in Debenhams at £26.00 for just 15ml although there are some cheaper options on the internet such as strawberrynet. Fortunately for me it was given to me as a gift to improve my look, a hint that I have been looking perhaps a tad dowdy of late!

- Packaging -

This comes in a box, plain white on the front with a simple Elizabeth Arden red symbol along with the name of the product. On the back of the box is a photo of the product which does indeed match the actual product which isn't always the case.

The serum is in a cylindrical glass tube, a silver screw top section on top of which there is a yellow plunger from whence the serum is dispensed. There is also a little cap that fits on to the top after use to ensure that the plunger doesn't plunge when you don't want any serum to leak out. Unusually the photo shown by ciao does actually match the product!!

- What is it? -

~ To be used daily as a makeup primer.
~ An invigorating blend of Vitamin A and botanical extracts.
~ Helps makeup go on more smoothly, evenly and naturally.
~ Immediately provides a new level of softness and vitality.
~ Wakes up tired-looking, uneven-textured skin.

The product doesn't state that it is for a particular skin type, so I can only presume that it is for all skin types.

- My Experience -

This reminded me of hair serums that I have used but the difference is that compared to hair products this skin product doesn't smell.

It has a slightly greasy feel to it when first applied but it is very quickly absorbed when a small pea sized amount is smoothed on to cleansed skin so don't let the initial feel put you off, if the price hasn't already!

I rarely used foundation during the day but whenever I do for an evening out then I have always used a moisturiser to ensure that the foundation goes on smoothly but this serum means that I don't have to do this and it ensures a far better primer for foundation than my previous method.

It certainly lives up to some of it's claims:
~ It does make foundation go on more smoothly and evenly. In terms of the 'natural' factor, well that all depends on how natural-looking your foundation is!
~ It certainly gives my skin feel a lot softer but it isn't until the foundation is applied that I get a new look of 'vitality'.

However it doesn't make my tired-looking skin look wide awake - only good living and sleep would manage that at the moment.

- Overall -

I have been very impressed with this serum although it's more of a 'Good Evening' than 'Good Morning' product for me! Nonetheless, whatever time of day I have used it before applying foundation, it certainly does do most of what it promises and at that price it really should do!

Despite the fact that I have been impressed, I am not so overwhelmed by it that I could justify paying that amount for it although I know that my Mum has replaced hers, so impressed was she!

For those of you who can justify that amount on a serum then it really is a good addition to your makeup regime.

5 out of 5 stars for being a great primer, however if I was marking it on price the stars wouldn't be full!

(This review also appears on dooyoo) 

...less