Advantages the cheapest for many electrical items, user friendly website, easy to buy things, good range, simple collection method. Easy to find.
Disadvantages could be confused with "Empire stores" (which are not the cheapest) All done over the internet (which might not suit some people)
I first actually used this store when I was looking for a laptop computer. I had known about it (through YOUATWORK, a discount shopping club) but had never actually bothered with it becasue I do generally like to see products before I buy them.However, in this instance I knew what I was looking for because I had trawled round the PC stores looking and had not been impressed by the customer service I was getting. I knew what spec I wanted so I thought it wouldn't hurt to go online and see what EMPIREDIRECT offered.
Their website is www.empiredirect.co.ukThe opening page is bright and breezy, and you can log in (after registering with them) so that you can get special offers and they know more about you -and you can track your orders etc. The registration process is quick and easy and doesn't involve too much detail.
camcorders, cameras and photo printersHI fi systems,separates, portable audio and MP3 playersdryers, dishwashers,freezers, fridges, vacuum cleaners, microwaves,cookers, other applicances
health pnd personal careaccessories
and CLEARANCE items..some good bargains in this part of the site- even cheaper than their normal very low prices! I recommend that you really do go and have a look in this place for some extraordinary bargains!WIthin each of the categories there are several choices and you can compare the specifications that the different brands have by clickingin the "compare" box for more than 1 item..and then the details come up on the screen. Certainly helps you to make a choice if you know exactly what you want in an electrical item. It really helped me in the laptop search!
As to the laptop purchase. Well, I made sure they had one in stock .You can do this by clicking on the item you want to buy and it tells you whether they have any. Nothing so annoying as knowing what you want and getting excited by the prospect of having it and then not being able to get it becasue they are "out of stock". I really like this feature of the site.
Their HOT OFFERS are something special. You can buy the same items in the Empire electricals store but they are nowhere near as cheap. I suppose that this is because Empiredirect is based in a warehouse and there are not many staff to pay! Some people do like to go and see the item before they part with the readies, but for about 30% cheaper, I am not bothered (provided I know what the item is going to look like anyway!)
Some items are only available for being delivered and can't be collected but you will see this if you add your item to your basket. It is very clear what method is available for you. Delivery is not cheap if you can't collect, but sometimes that's what is needed. Eg a laptop would have been 20 pounds to be delivered to my house.
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