... The RRP of Co-Op Fair Trade Milk Chocolate is 39p – I think we can all afford that, and not only will you enjoy a great tasting chocolate bar, but you’ll also feel good for buying fair-trade – bonus!
The packaging is very official. There is little media (yet) advertising this chocolate, ... Read review
Advantages: More than just a chocolate bar Disadvantages: A more particular flavour
...chocolate. The RRP of Co-Op Fair Trade Milk Chocolate is 39p – I think we can all afford that, and not only will you enjoy a great tasting chocolate bar, but you’ll also feel good for buying fair-trade – bonus!
The packaging is very official. There is little media (yet) advertising this chocolate, and therefore the image is quite formal, besides the dark blue background swirls (chocolate wouldn’t be chocolate without dark swirling ... ...front is the logo ‘Co-Op Fair Trade’ with the word’s Milk Chocolate written silkily beneath. On the right hand side, in prime position are the words ‘FairTrade – Guarantees a better deal for Third World Producers’. Clearly this was placed in prime position for a reason. This chocolate is meant to attract people to buy it over other brands using its one major selling power – fair-trade.
The other selling power it has is its quality. ... more
If some of you gradually find out more about me, you’ll learn that I have a thing against big corporations – especially when they screw over other people or our planet. This includes companies such as Nestle, Gap, Esso and McDonalds. In particular to Nestle and other chocolate-producing companies, succinctly, the cocoa farmers usually receive very little money, resulting in their exploitation and can often lead to child slavery.
This has become a growing issue, as was discovered by the BBC in 2002; in the UK, 80% of our chocolate is bought from these multinationals, who in turn give the growers often less than £150 a year.
With this in mind, Co-Op have set up a scheme which cuts out all middlemen, allowing for direct contact with an operation in Ghana, allowing the farmers to be paid considerably better, while their communities are improved with better sanitation and education for example.
And all this for paying a little bit extra for your chocolate. The RRP of Co-Op Fair Trade Milk Chocolate is 39p – I think we can all afford that, and not only will you enjoy a great tasting chocolate bar, but you’ll also feel good for buying fair-trade – bonus!
The packaging is very official. There is little media (yet) advertising this chocolate, and therefore the image is quite formal, besides the dark blue background swirls (chocolate wouldn’t be chocolate without dark swirling effects on packaging now, would it). Nevertheless, the official style of the packaging, in my opinion, is good as it sets it aside from most media brands of chocolate. On the front is the logo ‘Co-Op Fair Trade’ with the word’s Milk Chocolate written silkily beneath. On the right hand side, in prime position are the words ‘FairTrade – Guarantees a better deal for Third World Producers’. Clearly this was placed in prime position for a reason. This chocolate is meant to attract people to buy it over other brands using its one major selling power – fair-trade.
The other selling power it has is its quality. The formal packaging helps here also, but when you’re paying that extra pence, I believe you are also paying for good quality chocolate. Although it may not be as smooth as Cadbury’s chocolate, it has a very original taste, and is far from being gritty. It is very similar to Yorkie and Galaxy bars (trying to remember from the days when I used to eat them), with actually a slighter richer flavour. However, this may create a more particular taste, and therefore less people may like it unfortunately, such as Emma1973. Nevertheless, give it a try. If you, like me, like something different from time to time after eating the same brand of chocolate for ages, then try it.
For a few extra pence from Co-Op, look out for the Fairtrade logo on not only chocolate, but any other products. You will even receive a little [somewhat cheesy!] story inside each packet to make you feel even better, although I think this is over-excessive. Please become part of the Fairtrade ‘phenomenom’ which is expanding beyong Co-Op and into other leading Supermarket brands near you.
Do it for yourself and other people.
If you don’t, I’ll write more fair-trade articles, and force you to read more of my cheesy one-liners. hehe Thanks for reading,
...the price, however, is the Fair Trade banner. As the cannier ciaoers will know, every product you see this symbol on means that the Third World workers involved get a fair share of the profits. This is further expanded on inside the wrapper, underneath the foil wrapper (and you thought they’d vanished!). This is great for all involved, you get cocoa related treats and villages in the Third World get clean water and schools. The only scandal ... ...a little, with the Co-Op Fair Trade logo upper left, and the big ol’ Fairtrade logo filling the right side. The rest of the pack is burgundy with multi-coloured lettering, making it out to be a more kid-oriented product. This is A Good Thing, maybe you could wean the young un’s onto Maya Gold (another scrummy Fairtrade chocolate bar with orange and spice in it) after a spell. *thinks* The dark chocolate might send them bonkers... maybe ...
peppersinclaire 11.12.2001
· Read full review
Ciao members have rated this review on average: very helpful Review of Fair Trade Milk Chocolate
Advantages: its chocolate, need i say more Disadvantages: Not slimming!!
...logo nowadays. This Fair Trade chocolate was produced by Day Chocolate Company using cocoa from the Kuapa Kokoo Co-operative in Ghana. The co-op Fair Trade Divine Chocolate venture means that small scale producers in villages all over Ghana receive all the important benefits that Fair Trade brings. Fair Trade builds dignified trading relationships between customers in the U.K and the producers in Ghana, this prevents the farmers from being ripped ... ...They are guaranteed a fair price for their goods. Most importantly the secure, guaranteed price paid to suppliers for their cocoa beans means that we can enjoy fine quality chocolate in our own homes, knowing that we are helping people less fortunate than ourselves. LOOK
The chocolate is in 5 thick chunky squares which are wrapped in foil. The foil is then covered with a maroon coloured paper wrapper. It has Fair Trade in one corner and the fair ...
loz989 21.10.2002
· Read full review
Ciao members have rated this review on average: very helpful Review of Fair Trade Milk Chocolate
Advantages: Good for the Third World Disadvantages: Not that good for you
...entire block chocolate range to Fair Trade chocolate, its sales have increased by 25%? The Guardian told me that, so it must be true. And it follows, I think, that Fair Trade chocolate: a) can’t really be that much more expensive than the mainstream offerings; b) must either be nicer or at least as nice as regular chocolate, and c) there must genuinely be a market of people out there who actively buy Fair Trade products over others.
So, I did it! ... ...little stand for all things Fair Trade.
The Co-op Fair Trade range encompasses quite a lot of stuff. You can get 9 types of Fair Trade coffee, 2 types of tea bag, 5 types of chocolate, 3 fruit juices, 2 wines, bananas, and a world first: Fair Trade mangoes. Plus, breaking news: only last week the Co-op promised to double their range of Fair Trade products. Soon it will include Easter eggs, plums, pears, oranges, cakes and biscuits.
Don’t worry ...
flipflopgirl 03.03.2004
· Read full review
Ciao members have rated this review on average: very helpful Review of Fair Trade Milk Chocolate
Advantages: Good for the producers Disadvantages: Doesnt taste nice
...on!! It tells you what Fair Trade is about, thats its suitable for vegetarians, exactly how many calories per bar (a bit too prominently for me!), that it contains caffeine which should be restricted for kids and pregnant mums, and that it also contains cows milk and may have come into contact with nuts! Now that bits over...what about the taste I hear you say!!!! Well quite frankly its very disappointing, it doesnt really taste of much, its not ... ...quite a while. I hate to say that about Fair Trade chocolate but unfortunately its not going to be popular if it doesnt taste too great. If you are going to go for this type of chocolate, go for the original Divine, not this, quite frankly cheap tasting chocolate! ...
Emma1973 06.12.2001
· Read full review
Ciao members have rated this review on average: helpful Review of Fair Trade Milk Chocolate
Advantages: More money goes to the farmers though not as much as you'd think Disadvantages: TASTES AWFUL COSTS MORE!
Fair trade means the farmers are paid a price that covers the cost of producing the cocoa and have the security of a long term trading contract. Unfortunately this comes at the price of taste, this stuff tastes very cheap as though they forgot to add milk yet in reality it is one of the most expensive chocolate bars one can buy! The worst part is upon examining a wrapper i recently purchased from my schools fair trade week i found that my from my ... ...selling a large variety of fair trade products i tried one of each and not one of them tasted nicer than its cadbury/nestle/mars equivalent! It is all very well giving extra money to the farmers but i for one am not prepared to pay twice the price for something which tastes half as good.
I am greatly dissappointed with the fair trade range I would however recommend you try one of each bar incase your tastes differ to mine. ...
danbishop123 08.11.2003
· Read full review
Ciao members have rated this review on average: somewhat helpful Review of Fair Trade Milk Chocolate
Similar reviews »
Reviews which might be of interest for "Fair Trade Milk Chocolate"
Advantages: Nice chocolate with the cocoa producers getting a fair price for their goods. Disadvantages: Expensive
With the advent of Fairtrade Fortnight not so long ago (March 1st - 14th 2004) I tried to do my bit and bought a few Fairtrade products to help the cause. Top of my list, as always, was a bar of milkchocolate and I happened upon the Heavenly Divine MilkChocolate bar while doing my shopping in Tesco. It looked good, and had the Fairtrade logo prominently displayed so into my trolley it went.
●The Ethic●
So what?s all this Fairtrade malarkey then? Well, www.divinechocolate.com description is as follows ?Fairtrade aims to build beneficial trading relationships between consumers and producers in developing countries. This involves changing the way that conventional international trade works, so that: - Producers receive a guaranteed price for their goods, and the security of long-term trading contracts. Producers benefit ...
the creaminess of Dairy Milk, but this isn't necessarily a bad thing it's just a different tasting chocolate. It really is delicious, I don't like FairTrade coffee and I was imagining the Divine bar was going to be just as awful. It does leave an aftertaste that's more bitter than I'd like but it only lasts for a few minutes before mellowing to a vague 'I've eaten chocolate' sensation in your tastebuds.
I really wanted to dislike the bar so I could shout about overpriced bland FairTrade food, I wanted to make snotty references to how inferior it was compared to Cadbury's. But I can't. It's a different taste, yes, but if I want a Dairy Milk taste I'll buy a Dairy Milk. The Body Shop is the only place I've seen the 45g bar sold but Woolworths stock the larger slab sized bar. Also check the Co-op for Divine mini eggs, I can imagine how scrummy ...
Advantages: Value for money, quality wrapper Disadvantages: Promises, promises
"Divine" chocolate is made by The Day Chocolate Company which was set up by a co-operative of farmers from Ghana with the help of Twin Trading, Comic Relief, The Body Shop and Christian Aid.
The company pays it's suppliers (i.e. the cocoa farmers) a fair price for their products and also contributes towards improving their social facilities and general quality of life.
It is part of the "FairTrade" world - putting the farmers needs above that of profiteering - a fine example in this day and age and one reason why I suspect many people would buy this product.
~~ The Packaging ~~
This is the reason I decided to pick up this chocolate bar - it is a decadent gold wrapper with lovely swirly writing which promises a luscious taste experience.
It also advertises the fact that it is a "Fair Deal" product -guaranteeing that cocoa ...
![My People Were Fair And Had Sky In Their Hair... [Remastered] - T-Rex](http://imagesa.ciao.com/iuk/images/products/small/176/My_People_Were_Fair_And_Had_Sky_In_Their_Hair_Remastered_T_Rex__46176.jpg)
