Four Four Two

I have been reading Four Four Two on and off for a couple of years. I am an armchair football fan and like to keep up with the latest gossip from all clubs as well as finding out more in-depth views on current issues and events. While Four Four Two does not cover the gossip aspect of football so well (being a monthly publication it is not practical to try and keep up with the daily changing gossip) it does provide insight into current issues and events throughout football. ** Background ** Four Four Two was launched in 1994 and has established itself as one of the leading sports magazines in ... more

INTRODUCTION There have been a number of magazines that have plopped through my letterbox over the years – National Geographic, The Economist and What HiFi amongst them - but none of them have had the enduring appeal of Haymarket Publications’ cerebral football magazine – FourFourTwo (Drat. There go half of you already!) I have been an Arsenal season ticket holder for over ten years now and am a regular contributor to one of the fanzines (Oh well, that’s another batch of you alienated). However, despite proudly wearing the club colours, I am first and foremost a football fan and enjoy reading ... more

You may have noticed that I do like my football just a little bit. Ok, that is a bit of an understatement I love the game and I am obsessed. I love Exeter City through all the things they have put me through, when I am not playing or watching it then I can read about it. There are many sources of information and media things around these days. The newspapers have all the news, gossip and reports daily, television seems to be showing several games a day though ITV Sport has gone downhill and of course the Internet. The Internet has threatened to kill off all competition offering live news and ... more

The issue for a football magazine is knowing who is likely to buy and read the magazine or as business studies people would say the ‘addressable market’. If you ask people are they football fans a majority of the population might say yes. If this mass of people are then asked ‘Do you ever buy a football related product or go to a game?’ then many would probably reply in the negative. Of those remaining many are only interested in football in the context of their close affiliation or support for one club. The numbers who are fans of the sport but without allegiance are ... more

The gravy train these days may be a lot less rich than it was in the days before the collapse of ONDigital and the Big Money TV deal, but football still remains the leisure pursuit of choice for millions of beer swilling Brits, whether that be watching (usually) or playing (increasingly rarely). And a decent leisure industry needs a decent, high quality magazine to encourage its followers to satisfy their more highbrow urges and do some reading as well. And that is exactly where Four Four Two comes in... 442 (quicker to type than Four Four Two) is the major quality football magazine in the UK ... more