Fudge Erekt

FUDGE ------- Fudge hair products is a range or fairly expensive bubble gum smelling hair products. I say fairly expensive, prices seem to start from around £7. This is the first Fudge product I've ever tried, mainly because of the price. For over a year I've been on a quest, a quest to find the perfect straightening balm. I've tried everything from Shockwaves to Charles Worthington. My hair is naturally curly, and although I use straighteners, my hair stays straighter for longer when I use a straightening balm. All the products in the Fudge range come in stylish orange and black tubes. This ... more

Fudges "Erekt" non-chemical hair straightener is one of the best i have tried. Not only is it kind to your hair being non-chemical, but it also smells delicious and leaves your hair straight,soft and shiny. This product smells minty and keeps your hair straight for hours. It comes in a large tube which lasts for a while as you only have to use a little. It works great on curly hair too. This product is great value for money. I would recommend this product to people with curly hair and frizzy hair in order to iron out the kinks. ... more

I read about this product in a hair magazine and thought I would try it as I had tried every other straightening balm on the market! The packaging is sleek and professional in a distinctive orange bottle. I applied a 50p piece size to my palms and combed it through hair. I have fine yet thick hair and it did distribute well. However the lightly sweet smell was unpleasant for me. I then blow dried my hair, the product worked well taming my usual frizzy mop however it only seemed to last one day before my hair became lank and I really felt the product in my hair! Great for a one day wonder but I ... more