“Wow your hair smells good!”

Of course I then have to go on to explain to my bemused friend that fudge is actually the name of the styling wax I use to achieve not only the best 'spiked' hair this side of an episode of Buffy, but also the most delicious smelling hair outside of a Rowntrees factory.

So wonderful is the aroma that floats from the little orange tub each time I open it's slivery lid - that after nearly 6 years of daily use I STILL get a buzz whenever I smell it. In the same way that you can never get over the mouthwatering scent of a roast dinner, or the slightest waft of your girlfriends perfume... Fudge makes you smell as good as you look - every time, and notta lotta hair products can boast that!

I'm happy to report that the definitive answer is yes, it certainly does. After you've gotten over the heavenly smell, the first thing you notice about this product is it's wonderfully gooey nature. This immediately separates it from many other hair waxes and convinces you that this is an altogether more 'fudgy' affair.

It also washes out very easily with a single shampoo application. However if during the day you want to restyle your hair, simply wetting it again will reactivate the fudge and allow an easy restyle without having to add more of the product. Likewise if you happen to go to bed without washing your hair you won't wake up on a pillow of snowflakes.

Well, here's the difficult bit. Like all quality products it's hard to come by and it'll cost you an arm and a leg (not literally - that would be hideous). The trouble is that it's not currently available in high street retailers like Boots or Superdrug, so you have to scour the trendy hairdressers shelves for that telltale orange packaging. Once you've found it be prepared to part with notes rather than coins. A large 100g tub will set you back £9-10, but will last you around 6 months of daily use, which for the best product in it's range, seems like good value to me. Although it can be a bit of shock if you're used to paying under a fiver for your hair gunk.

According to 'diamondbeauty.com' celebrity users of Fudge hair products include Kevin Bacon and Janet Jackson, what this tells us about Fudge products I'm not quite sure but I guess some might find that reassuring.

I really can't fault this product because even the price reflects good value when you realise how much mileage you get out of a single tub. And although it's hard to find, you'll only be looking twice a year, so turn it into an adventure!