Fudge Pump Up

The fudge range of hair care was recommended to me some time ago after I had initially complained to my stylist that my hair grew too quickly and most gels or waxes wouldn't hold the spikes in style for an entire day without having to re-apply the gel. At the time it was suggested I tried the Fudge Fat Head which £9.50 for a 100g tub was a lot more expensive than the high street brands I am used to paying for. The wife however takes a different view, ...
...Having become slightly bored of Fudge Fat Head I decided to try something else within the Fudge Range that would do just as good a job at keeping my spikes death defying straight tipped. Opting for Fudge Pump Up at only £8.46 for 200g I was slightly amused that I managed to find a product at the same cost but for double the amount, whether it worked or not it would be 1-0 to the Badger. The product states that it will "provide ultimate hold ... more

The fudge range of hair care was recommended to me some time ago after I had initially complained to my stylist that my hair grew too quickly and most gels or waxes wouldn't hold the spikes in style for an entire day without having to re-apply the gel. At the time it was suggested I tried the Fudge Fat Head which £9.50 for a 100g tub was a lot more expensive than the high street brands I am used to paying for. The wife however takes a different view, constantly reminding me that you get what you pay for.

Having become slightly bored of Fudge Fat Head I decided to try something else within the Fudge Range that would do just as good a job at keeping my spikes death defying straight tipped. Opting for Fudge Pump Up at only £8.46 for 200g I was slightly amused that I managed to find a product at the same cost but for double the amount, whether it worked or not it would be 1-0 to the Badger. The product states that it will "provide ultimate hold and add shine and moisture to your hair" which sounded perfect to me. The other thing to note is that most Fudge products have 'a hold factor' guideline from 0-15 which essentially rates the product on how good it is at holding a style in place once the product has been applied to the hair; in this case Fudge Pump has a rating of 8.

Fudge Pump Up is encased in a bright orange coloured can and looks not too dissimilar to a can of hair mousse. This was frankly a terrifying prospect given that most hair mousse products I have ever used are to put it bluntly - crap! Once the lid was removed these fears were allayed after I realised that this is infact a gel foam, nothing like the gel I would usually squeeze out of my Shockwaves tube, it is more shaving gel in that as soon as it hits your hand the gel instantly turns into a foam. Quite a novel idea even if I do say so myself.

When using this foam gel, you only need a small amount on the palm of your hand, after all it is for your hair and not for shaving with, although I suspect it would do just as much of a good job in that department. Taking the foam it needs to be rubbed between the palms of the hands, as you would do with my normal gel products and then rubbed through the hair from scalp to tip. Application couldn't be simpler and as a plus point the residue left on my hands wasn't as gooey or sticky as other gel and mousse products. As soon as the foam has been worked into dry hair it is just a case of styling and waiting for it to set, something which takes only 5 to 10 minutes depending upon the actual length. Once dried my hair felt like set concrete, the spikes just wouldn't move. Result!

During the application process I was amazed by how shiny my hair had become, yes it was wet but the level of shine didn't really decrease as it dried, making the hair look much healthier. Now that I'm a regular user of the product, especially when my hair gets a little longer I don't find myself looking in mirrors and glass windows to check that the style has changed, I have the confidence in the product that once set, it will stay set. On the longevity front again I could not be more pleased, even with my irritating habit of messing with my hair which usually results in white dry flakes of gel appearing and normally the style wearing out, this didn't happen. A style created at home at 8 in the morning is exactly the same at 8 at night. No white flakes on the scalp, in my hair or on my clothes, a huge plus point for the product in question.

When it comes to removing the foam it is simplicity itself. A good massage of the hair under a warm shower and you will see that the foam washes out completely and it doesn't leave behind any residue. As with all products of this type, I often worry that living in the UK the rain could ruin my hairstyle and leave me looking like a drowned rat with floppy hair, certainly not in this case, the foam seems to be rain proof to date and my hair looks just as good as when I first styled it. I'm sure the results would be different in a monsoon but in the English weather it seems very hard wearing and only seems to be removable in warm water.

Although I am usually in tears at the price of some of these products I have to admit they are good and they do work exceptionally well. The product itself has lasted for just over the 6 months mark which means I have probably spent about the same amount of money as I would usually spend on Gel anyway, it is just that this one lasts longer, styles well, is easy to apply, easy to wash out, has staying power in the rain and doesn't leave me with white flaky bits.

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