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GU Wants To Be A Millionaire? I Do!

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5 Oct 28th, 2009 

24 Ciao members have rated this review on average: very helpful

Advantages:
Delicious flapjack treat

Disadvantages:
Pricey and high in calories .

Recommendable Yes:

brittle1906

brittle1906

About me:

What has Ciao done? I don't like the new layout at all!

Member since:05.03.2005

Reviews:161

Members who trust:50

Review of GU Naughties Millionaire's Flapjack

The Product

What is it?

A black plastic, circular pot containing 16 pieces of chocolate coated caramel flapjack.

Packaging

A classy looking black plastic bucket type container with a photograph of three pieces of the flapjack. Nutritional values, allergy advice and ingredients are listed on the side of the container. The container is sealed with a peel away plastic strip around the lid and then the actual product is sealed for freshness with foil inner lid. My one criticism about the packaging is that I can see no mention of whether it is recyclable on the label, which, perhaps wrongly, leads me to believe that it is not!

Taste, Texture and Aroma


The flapjack is one of the nicest I have ever tasted, rich and sweet in flavour, oaty, with a lovely chewy texture. With the layer of caramel and coated in thick creamy milk chocolate, they really are a flapjack to savour! The flapjacks are fairly firm to the bite, the creamy chocolate simply melts on the tongue and your taste buds are flooded with the sweet blend of caramel, syrup and chocolate. Unlike other mass produced flapjacks, I did not find that irritating tooth coating after taste which often spoils this type of treat.

The flapjacks smell gorgeous, sweet and almost exotic with a hint of cocoa. Is your mouthwatering yet?

Ingredients and Nutritional Values

Ingredients:-
Flapjack (42%): Jumbo Oats (15%), Salted Butter (7%), Invert Sugar Syrup, Sweetened Condensed Skimmed Milk, Glucose Syrup, Sugar, Emulsifier (Soya Lecithin).

Caramel (32%): Sweetened Condensed Skimmed Milk, Vegetable Oil, Glucose Syrup, Invert Sugar Syrup, Sugar, Water, Emulsifiers (Mono- and Diglycerides of Fatty Acids, Soya Lecithin), Natural Flavouring, Stabiliser (Pectin), Salt.

Milk Chocolate (26%): Sugar, Cocoa Mass, Cocoa Butter, Dried Whole Milk, Emulsifier (Soya Lecithin).

Per 100g the product provides:-
Calories 465, Protein4.9g, Carbohydrate 54.2g, Fat 25.4g, Fibre 2.2g, Sodium 0.1g.

Allergy advice:-
Contains Gluten, Oats, Milk, Soya & Soya Lecithins. Recipe nut free, however product may contain traces of Nuts.

Consumers sensitive to any of these ingredients should exercise caution

Availability and Price

GU are well known for their top end of the market desserts. Millionaire's flapjack is part of their newest range, “Naughties and Nibbles”. They are available in Tesco, Sainsburys, Morrison's supermarkets and from Ocado.
The average price is £2.99 for the drum of 16 pieces of flapjack. However, in line with other GU items they can often be found on special offer.

Other items in the Naughties and Nibbles range include Rocky Road Bites, Brownies, Gu-eey Chocolate Rolls and Chocolate Tiffins.

Company Information


GU are a small London based company, employing only 25 staff. . Most of the Gü products are produced in the UK, using 53% Belgian cocoa chocolate. The website states that the company's mission is to build a brand that stands for seriously good chocolate with a decent helping of fun. Sounds Gu d to me!
Website:-
www.gupuds.com
The website is worth a visit, it is a fun interactive site with competitions to win free GU products either for individuals or for the workplace.
Postal address:-
Gü, Rensow Ltd. Shepherds Building, Rockley Road, London, W14 0DA

My Thoughts and Conclusion

A lovely flapjack treat, ideal for sharing if you are that generous! Personally I'd hide them in the cupboard and keep them for yourself!

To be honest, my daughter bought these as part of a birthday gift for my other half who is a bit of a flapjack connoisseur! We were very impressed, the picture on the packaging looked great, the smell was divine and the taste? Out of this world! The proof of the pudding is in the eating as the saying goes and these really were delicious.

The calorie and fat content are of course sky high, which to me means they are definitely not part of a 'healthy' eating regime, but then what sweet/cake/biscuit is?

Admittedly, I probably wouldn't buy these for regular consumption given the price, but for a treat or special occasion, they are well worth a try!

Thank you for reading.

©brittle1906 October 2009

N.B. My review may be found on other review sites under the same user name, brittle1906. 

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Comments about this review »

Cinny91 29.10.2009 20:00

Great review!! Will keep my eyes open for these.

bryspy 29.10.2009 00:47

Well reviewed. ;-)

Amy69 28.10.2009 18:22

Well written x





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